World Breastfeeding Week: When It is & How to Celebrate

World Breastfeeding Week: When It is & How to Celebrate

August 1st marks the start of World Breastfeeding Week (sometimes referred to as WBW). Founded in 1992 by World Alliance for Breastfeeding Action (WABA), the annual campaign works to raise awareness of breastfeeding and support and encourage parents during their journeys.

Curious to know more? Here are the details:

In this article 📝

  • What is the purpose of World Breastfeeding Week?
  • When is World Breastfeeding Week?
  • What is the theme for World Breastfeeding Week?
  • How do you celebrate the World Breastfeeding Week?

What is the purpose of World Breastfeeding Week?

World Breastfeeding Week was first launched to generate public awareness and support for breastfeeding. Over the years, it has transformed into a worldwide celebration in nearly 120 countries. Not only does World Breastfeeding Week aim to educate the public about the benefits of breastfeeding, it also advocates for change. Whether that’s more support for working mothers, baby-friendly hospitals, or increasing the rate of exclusive breastfeeding in the first 6 months to at least 50%.](

World Breastfeeding Week, and WABA, is also supported by the World Health Organization and Unicef.

When is World Breastfeeding Week?

World Breastfeeding Week is officially celebrated every August, from the 1st to the 7th of the month.

What is the theme for World Breastfeeding Week?

Each year, WABA chooses a new theme for World Breastfeeding Week. Past themes have included ‘Breastfeeding for a Healthier Planet’ and ‘Empower Parents, Enable Breastfeeding’.

For 2021, the theme is ‘Protect Breastfeeding: A Shared Responsibility.’ This topic aims to highlight “the links between breastfeeding and survival, health and wellbeing of women, children, and nations.”

The 2021 World Breastfeeding Week theme also shines a light on how essential support is for those who choose to breastfeed - which is something that resonates with us deeply here at Peanut.

How do you celebrate the World Breastfeeding Week?

Looking for World Breastfeeding Week ideas? We’ve got you.

1. Participate in a Big Latch On
The Global Big Latch On is held on the Friday, Saturday, and Sunday of World Breastfeeding Week each year. Held virtually this year, but in-person in future, the event encourages as many families as possible to get together and show their support for breastfeeding.

2. Take a brelfie
A brelfie (aka breastfeeding selfi) has actually been endorsed by the World Health Organisation as a fantastic way to break down the stigma of breastfeeding in public. No matter your feeding journey, why not snap a picture of you pumping, breastfeeding, or using a supplemental nursing system and post it on Peanut to show support?

3. Feed your baby
Not one for a brelfie? No problem! Why not take this week to reflect on your feeding experience, and remind yourself that you’re doing an amazing job. We’re proud of you.

4. Share your experiences
Sharing your experiences with other women can not only make you feel less alone, but help those struggling in their journey. Help normalize breastfeeding, or the challenges you’ve faced, but joining and posting in support groups on Peanut.

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