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Purposes & Features

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Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

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  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
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Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

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  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
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  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
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Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

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  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
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Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

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Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

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Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

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Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
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Number of Vendors seeking consent or relying on legitimate interest: 152

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  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

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  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

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Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

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Number of Vendors seeking consent: 534

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Number of Vendors seeking consent: 279

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Number of Vendors seeking consent: 144

Vendors

How do I get my son to like his father?

My youngest will not leave my side he is 10 months old and I've been trying so hard to get him to stay with his father and he just doesn't want anyone but me, no one can calm him down but me and he will sit there And cry till he's choking and can't breathe until he gets me and idk what to do my oldest was never like this.m

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The views expressed in community are solely the opinions of participants, and do not reflect those of Peanut.

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I am no expert but I have read that when a child needs that sense of security, the more you try to push them away, the more they will try to get it, so try not to force it- though I realize how tough it is to never be able to go anywhere alone! I’m in a similar boat but for other reasons.

Does he enjoy spending time with his father when you are all together? Because I’d work on that first.

Finally, my son adores his father (my husband), but will still tantrum when I leave him alone with him when he gets tired. When he’s tired or not feeling well, he only wants mommy and that just is what it is for now, but I still have to leave him with dad sometimes.

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On the other hand, it could be that if we left the babies more often with their dads, then perhaps they’d get used it?

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My son was like that as well. What I did was have his dad hold him next to me while I talked to our son. It was hard at first but he slowly realized the comfort in both of us. We did this sitting down. Standing up never worked but sitting down seemed to slowly get to where he is comfortable now to be comfort and help by his dad as well. All babies are different but hopefully this can give you and idea to start. I hope it helps

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I agree with spending quality time all together so he can build a positive relationship with his dad while you (his safe person) is in the same room. Then once he’s having a good time you can start to leave the room for short periods and he can see he is still safe.
But yes, my little one (8 months) loves his dad but if he’s tired then he only wants me and that’s pretty normal at this young age

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I get the struggle. My son is 26 months old and he’s just recently started to ask my husband for cuddles and even falling asleep in his arms. But even still there are still many times when he only wants me or he starts screaming and crying 🥲. It’s hard. I don’t think it means they don’t like their father. It’s just in those moments some kids really need their mommies for comfort. and I did realize like someone else mentioned that the more I try to make my son try to stay with my husband when he wants me, the more angry and upset he will get. So although we always look for opportunities for son and dad time, we try not to push it when he doesn’t want to

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My son is almost 15 months and it has only been the last month or two that he wants to hangout with dad.

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I think what really helped was when my son is in a good mood and playing well with my husband while I’m cooking or something, my husband will do things with him that I don’t usually do with him or can’t do with him like rough housing. He has so much fun and the accumulation of positive interactions with dad slowly helped the transition. But still a work in progress

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Don’t put too much work into it honestly. Ur boy will feel the stress and pressure and all your efforts will get ruined
Just involve dad in play times and jokes and being silly together
Eventually you babe will run to dad for tickles and laughs and hugs
Let it all happen naturally. Xoxo

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I wanted to avoid this with my children since at the time their father and I were working opposite shifts so I made sure that everything was 50-50. We both did bedtime. We both did diaper changes. We both fed the baby. It wasn’t just on one person all the time. We do the same with my daughter.

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I had this! And it really caused arguments because my husband felt like he was only here to pay bills. He started feeding him his tea time meal and since then he’s been so much better. And he’s also been having better sleep in the day which helps all round

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You can't force a relationship. His father has to bond with him and play with him and do things with him....

My husband works a lot. But he has been very present and very active in playing and interacting and helping with our son. And so he's always happy to see Dad when Dad gets home from work .... Or if dad is home and he comes into the room.... His little face lights up .

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Dads have to be present and active with their kids , but for every kid it may be different. Some it takes a bit for them to lose the mom preference all the time and like both parents. At 10 months, either of you could help with feeding some solids, in addition to whatever milk option you are giving. Or he could help with bath time.

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Find an activity that he likes to do and get his dad involved. And then with time, and slowly try to decrease the time you stay and play with them, just let him know as well that you’re going to do something else. Just say things like “Mummy is going to the toilet, you stay with your dad and mummy will be back” - then wait about 5 minutes to come back, and then increase that to 10 minutes, and then try to stay away for as long as possible. They’ll eventually learn to be okay to be away from you for a while.

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@Valeria he only enjoys his father for a few minutes at a time when we are all together, he really doesn't enjoy anyone else but his big brother other than me

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@Linka aww I see :/

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@Amber I've been a sahm since my oldest was born and when it comes to them I do almost all that stuff all the time so I'm sure that definitely plays a part in it

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@Valeria I do think he might eventually grow out of it bc the older he gets the more ok he's starting to seem with his father it's not much but some days do seem better than others and I do try to take advantage of those times lol

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Please tell me this is just a phase for both of us

What do you do when you just start to hate your kid..
He’s 4 and his behaviour is absolutely horrible I’m struggling with chronic illness and pain and I’m doing my best to show up for my kids but my eldest is just horrible, he’s so demanding and rude he spits, hits yells at me and the minute he doesn’t get his own way he fixates and tantrums over and over again and his poor sister isn’t getting the sleep she needs because he’s always waking her up with his nonsense! I don’t know what to do anymore I love him but I feel like I hate him at the same time I’m so depressed and disconnected from him I’ve done so much research on parenting boys and gentle parenting and nothing works! he’s so passionate which I try to encourage and it just shoots me in the foot every time because he loses his temper over something not being exactly how he wants it he’s also waking up multiple times a night now either peeing the bed or going to the toilet which in fine but it’s just exhausting and he’s waking up at 5 and refuses a nap so he’s just an angry bratty mess all day and there’s just no positive moments anymore because the nice things we do are never enough, never enough new toys, never enough time out, never enough sugar at what point does it just seem like he’s growing into a rude ungrateful little boy because it feels that way 😕 come at me all you like you can’t hate me more than I hate myself right now

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20

Venting

My family is not very happy with me getting pregnant as this is my third pregnancy and they say they are disappointed in me since I am 26 . My husband and I have a 2 bedroom apartment and one car and right now he is the only one working . I was so ecstatic to be pregnant and excited to share the good news but after being ignored because they say it’s better to say nothing at all if they have nothing nice to say hits me really hard mentally because I don’t have any parents so my aunt is like my mother figure so I feel really depressed and now since my husband is saying how he’s never gonna get a break because we are behind on bills it’s making me regret getting pregnant because if I didn’t than we would still have our tax money to help us but since I got pregnant we needed a car so now we are paycheck to paycheck and I can’t land a job for the life of me and I can’t drive since i don’t have insurance for me to be added to because it’s too expensive. It also feels like my husband rather be playing video games than interacting with me and since I have no friends I feel deeply depressed and regret ever getting pregnant now even though i don’t completely feel that way and I just feel so alone and lost right now . I don’t know what to do or feel anymore.

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4

4

Age of daycare for babies

Despite knowing about it for a long time, it continues to blow my mind and break my heart that mothers in the US and other places around the world are expected to/forced to put their babies into daycare so early. When my baby was 6 weeks old, I was just starting to recover from birth and bond properly with her so I can't even imagine then heading back to work 🤯

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5

What would you do?

I have a terrible feeling my husband is being unfaithful to me whether it be emotional or physical, I don’t know. I don’t really have actual proof to back it up other than my feelings. There has been infidelity and lying before but it’s been years. Except he lied to me last year about talking to a woman even though they were “just friends.” He never allows me to look through his phone so I know if I ask this time he’s going to say no. What should I do? What would you do?

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7

Six month regression?

In the trenches, been up every hour tonight, doesn't help staying at the in laws for the night either. Utterly fed up of being here, just want to be at home in our normal set up but my husband doesn't seem to care and thinks it's more important that we stay a night so they get to experience a morning with the baby. All to my expense as he sleeps through the night and I'm awake. We only live an hour away and come to see them every bloody week.

Just so fed up with him and this situation, I just want to be at home and maybe actually have some support. Is that too much to ask?

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2

4

Husband doesn’t enjoy family time

Does anyone else feel like their husband doesn’t actually want to spend time together as a family?
My husband would rather be on his own doing his hobby (obsession). Me, our son, our dogs, we are just burdens. He gets stressed by mess, by noise and always has work to do on the evening and weekends.
I’m getting sick of feeling like this. He didn’t want to do a honeymoon, doesn’t want to do anything for Father’s Day, nothing for his birthday. Yet he has energy to organise events for his hobby.
I really don’t know why he married and had a child because it’s clearly not the life he wanted.

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1

14

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