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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

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  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

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  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Not holding baby properly

I have an issue. Several times I caught my husband holding our baby and changing hands or simply for a short time (but still!) without supporting his back, but only by the neck (holding with one hand). I constantly tell him that this is not allowed and even cry (it worries me a lot), but he does it again and again! Today I could not stand it and googled it for him and threatened to report him if he harms him or makes him a cripple. Do you know how harmful this is? For me, it is clear without explanation, but it does not get through to him. How can I help him with this? I no longer trust him with the child. I think I should take the baby to an osteopath, let him check it and at the same time get them explain to my husband why it's a bad habit before it is too late. And on the osteopath's website I read that it is advisable to visit them if baby is tearful and restless. We have this. He is restless even during feeding, especially when the father comes in and distracts us talking to me or touching the baby. It breaks my heart to see him holding him like that, and how many times haven't I seen it when I wasn't there?... I don't have the nerves anymore... I don't want to be a hyper-anxious mom, but I don't want to miss anything important out either. And I want to talk to his mom too. Do you know how bad/serious this is and if you came across this and how to stop him doing this as I might want to kill him soon if he won't? 😄

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The views expressed in community are solely the opinions of participants, and do not reflect those of Peanut.

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Sorry, when you say by the neck, what exactly do you mean? Like baby’s neck cradled into his hand/ supported around the neck, but resting on his arm or legs etc whilst he switches, or like, held out away from the body and baby dangling, only being held by the neck?
I see your baby is a few weeks old still, it’s normal for them to be restless and tearful, but if in particular discomfort feeding, that could be an underlying issue like reflux for example. It’s not an immediate indication of a serious problem.
That said, if your partner cannot hold your baby in a safe way, of course you’re right to be worried!

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And spina bifida, the condition you’ve screenshotted, is to do with baby’s development in the womb, a neural tube defect. Of course he could absolutely harm baby if he’s not holding him properly, but you don’t need to be concerned about spina bifida specifically.

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Second everything Chloe has said!

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It does sound a little like you’re perhaps very anxious around your new baby , which is totally normal!! It’s what post partum does to you, it’s your job to protect your baby, but maybe you’re being over anxious. Babies are resilient and strong, and once you have more than one you just cannot hold the new baby the prefect way all the time, I had a 2 yo and a new baby, my god if this were the case my now 8m old would be severely disabled, there’s only so much you can do with one hand per child and a demanding toddler, try to look at what he is doing again and assess if it’s definitely unsafe or if your brain has just gone into over protective mode around your precious new baby. If it’s genuinely unsafe then seek further help around that but maybe it’s postpartum anxiety too and if that’s the case there’s loads of support available around that too, should you need it. Sending love to you mama

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Additionally chiropractic / Osteo for babies if they’re unsettled can be really beneficial, I took both of mine and highly rate it. So perhaps this would be a good thing to do, any they can be very reassuring, my chiropractor was brilliant in telling me how strong and robust babies really are x

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Babies are very resilient as Philippa said! Again I agree, assess what he is doing and if baby is actually in pain or looks uncomfy or whatever? As I know when I used to pass my kids to people I'd pass them with my hand on their head/neck and one on the bum not on their back, not sure how I used to swop arms tbh as its just what I used to do so 🤷‍♀️ but both mine are 3 and 5 and believe me have absolutely no issues what so ever! And I'm 99% sure spina bifita is just for when they are developing inside the woman which is why we are supposed to take folic acid for the first 12 weeks if memory serves me correct 🤔 baby getting distracted is normal when someone enters the room when feeding my kids did it when I was feeding, as soon as someone walked in they fussed which is frustrating but they are nosey and want to know what's going on 😂 you are in protective mama phase totally understand it honestly I think nearly every mother goes through it... But again when you have more than one you do things differently

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And realise you don't have be to sooo cautious, have you ever seen how some of the health team handle kids! Honestly I was shocked after my first like how are you being so rough (what looked to me as being rough) 😂

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Your baby’s fine

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Google AI overview is almost always incorrect.
Try to click on the little links to do more in depth research for your own peace of mind.
Again don't trust the AI overview, it gives almost hilarious results sometimes!

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Babies don't "develop" Spina bifida. It is a birth defect, so if they have it, they will have it from birth. Trust me, I know, because I have Spina bifida.

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I agree with what everyone is saying, and think that maybe you need to allow yourself time to breathe a little. Threatening to report your husband is huge, of course if he’s really harming the baby then please by all means report him and leave him, no one should ever harm a child. But, I think there’s a lot of anxiety involved because deep inside you know if your baby was really in harms way, you wouldn’t be there with your husband. It’s okay to have anxiety, I had it so much with my baby (11 weeks now), which I didn’t get with my first. But, maybe try consulting with your baby’s pediatrician together and bring up the way he’s holding him and see if it’s a safe hold.

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Thank you everyone for your replies and reassurance 🙏 ❤️

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I need to rant I’m so upset

When I was pregnant my mother in law told me part of her Nigerian culture is to wash the baby with African black soap when they are a day old. Apparently in their culture it is said to stop body odour. Now even I wouldn’t use African black soap on my own skin it is SO DRYING. I was so against it because newborn skin is so delicate and I LOVE the newborn baby smell, but I didn’t want to upset her and I didn’t want to offend my partner. So I asked to compromise, I said can we do this when he’s a little older, like 3 months where his skin is more mature. She agreed, she asked if she could use an African net to scrub him, I said absolutely not.
Fast forward to the day after my son was born we had a big altercation where she and my partner accused me of starving my son because I refused formula and wanted to breast feed but I wasn’t producing enough ( it was the next day, my body was just producing colostrum and I was feeding it to him through a syringe) he was absolutely fine she just wanted to be a bitch. I was so upset and refused to speak to her or my partner. Eventually me and my partner we made up and our son spent 7 days in neonatal unit and was eventually told we can go home. He spoke to his mum who said she didn’t feel welcome in our home ( I lived with my mum at the time). I told him to tell her it’s the home of her grandson she is more than welcome. He then said that she said she’ll only come to see her grandson on the day he comes out of hospital if she can do the African black soap. I felt manipulated because how could I say no. So she did it. And she scrubbed my son silly. He was 6 days old, I’m still traumatised. Now he’s 4 months and has the driest ezecma prone skin. It’s heartbreaking I’m trying everything. My partner said he had ezecma as a baby/kid, but when I ask my mother in law she lies and says he didn’t when I know he did. How could he not? You scrubbed your son just like how you scrubbed mine. I’ve tried everything, creams, baths, no soap just water like how I would have wanted to do from the beginning. I can’t help but feel so much resentment. She got to do her silly ritual for her grandson and F off and now I’m left with a baby with such sensitive ezecma dry skin. I hate her for it, our relationship has never been the same since my baby was born. I’ve told my partner how I feel and he understands but it’s his mum so he feels like he can’t do or say anything. Any way I just wanted to rant. If anyone is of Nigerian descent and has had this done to their child, what did you do to help them? Did they have dry skin too? Or if anyones child has dry or ezecma prone skin, what did you do?

Thank you.

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4

9

AITA for not telling my mom we were headed to hospital?

I am now 40 weeks pregnant and last night I had a couple hours of very intense and aggressive movements from my baby. It was causing a lot of pain and I was struggling to stand up or do anything other than be on all fours on my bedroom floor. I called the midwife and they suggested to come in just to check babies heart rate. I knew it wasn’t contractions, and I suspected baby was fine, but the pain made me think it was worth just getting checked out.

We decided to go in at about midnight. Now my mom and my in laws live with us (complicated situation), and my in laws were awake at the time. So we quickly handed off the monitor for our first child over to them and headed out the door. We assumed my mother was already asleep.

When we got back from triage my mother was at the door waiting for us looking pretty fuming, and the first thing she said was “Why didn’t you tell me you were going in”.

Now I feel like this isn’t about her, and she shouldn’t be making it about her. Our priorities were to hand over the monitor for our first child and head in to the hospital. But maybe we should have woken her? What do you think?

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9

Starting to dislike breastfeeding

I know it’s completely normal but our girl is sometimes only going every hour in the night for a feed and then she will fall asleep not even getting a full feed so I have to try and wake her.

It’s really starting to get to me the lack of sleep, I’m jealous my husband is getting like 7 hours a night when he could help if it was formula, and can’t stop comparing to my first who at this age was taking an expressed bottle 3 times a night only.

Any breast feeding mums - when does this get better? I don’t think I can do it much longer. I find myself getting frustrated with this gorgeous girl in the early hours and I hate that. I don’t want to pump this time either

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8

Nap routine?

When is the best time to start getting a routine in with napping? And what do you do, eg put them in crib, contact nap, let them fall to sleep on you then transfer them, what if your out? I feel a bit clueless with it all x

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3

Nighttime

How long is your little one sleeping through the night?
My little ones 8 weeks for reference.
Thanks x

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7

Nappy brands

What nappies is everyone using? We are having regular poonami’s and have tried a few different brand and sizing up 😩

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28

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