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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Being a stay at home mom is mentally challenging..

Being a full time stay at home mama can be so mentally challenging at points. No not because of my child, or because i don't want to be home with her but because as a stay at home mom I start feeling like I have no friends, no one to talk to that understands all my everyday mama struggles and can relate not judge. Being a stay at home mama sometimes feels like it has become my entire identity, I wouldn't trade being home with my daughter for anything I cherish the time and moments I get and are apart of that my partner isn't able. I just think finding someone that totally understands, relates, and doesn't judge would help so much. Does anyone else feel this way?

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The views expressed in community are solely the opinions of participants, and do not reflect those of Peanut.

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On a weekly basis… and feeling like you’re not able to do almost anything you were able to outside like before.

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Yeah, and for me its really really hard bc right now my fiance and I only have 1 car and he works Monday-Friday and takes the car so I can't even go for a ride or do anything so sitting inside and starring at the same walls every single day really does something to ya mentally.

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@Brittany my husband and i only have 1 car as well and it’s really hard i only take the car for appointments so i completely understand you! it’s hard

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I do at times but I honestly love not having added drama

I have enough in my life from “family”

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I understand it being draining. I have 3 kids under 2. My every single second is spent trying to survive through the day, tend to their every need and just hold my mental state together. Every day im in survival mode and I'm just waiting for the day where i can just live! I can never leave my house unless it's for grocery shopping. Absolutely no me time. The only time i get for me is to shower and sleep. That's it. And then people still have the audacity to say "you're home 24/7 why is your house a mess? Why aren't you happy you don't have to work?" I'm working all day every day just not the type of job people expect. And it gets even harder (for me at least) because i have no friends and absolutely no family around. Nobody. 3 boys under 2 years and I'm all alone. I also wouldn't trade it for anything but gosh if i don't feel drained all the time and just need a break.

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Yup, and I have special needs kids so that makes it more isolating/more difficult to find people that understand the struggles. I don't have time for a social life because of how crazy my kids' schedules are and my husband travels for work.
Since my kids are getting older I have been focusing on taking care of myself and making myself better. Yes I have to wake up before dawn to make that happen, but it makes me a better mom overall. I think I deal better with the isolation because of all the teachers/therapists I have to talk to for my kids. By the end of the day I don't even feel like talking to anybody and just want to be alone. 😂

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Yes and my husband travels for work. He’s only been home 5 weeks this year and one of those weeks he took vacation just so he could gurantee being home. Also my family lives across the country so the grocery clerk isn’t even familiar to me

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Yup 100%
I have a hard time making friends an when I think I found a friend I get ghosted mostly or they moved 1p did that thru the app an my bff moved after I popped out my kid. I only have 1 wish I could have another but it to late as I'm looking for job in Sept.

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100%. The change in your identity is massive. Personally I was always a career lady and workaholic prior to becoming a sahm. I'm an introvert but at least working outside the home requires some socializing. I never knew how much it meant to me.

Also, a job is somewhere you know pretty much how you're doing. Poorly, blowing it off and your evals reflect that or working hard and well, then your evals reflect that. As a sahm, you are really just winging it and hoping you're making the right choices. And you won't even have an answer for years and years. *sigh*

I am so glad to be able to stay at home with my little one but man it is soooo hard at times. So, I feel you lady, completely.

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Yes! I went to a baby shower this weekend it was the most isolating thing because I also don’t have ANYTHING to talk about other than my son.

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I couldn’t relate more , “feels like it has become my entire identity.”

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This is exactly where I am. I am so lonely rn. I miss my independence and my spontaneous free self. As a new mom and wife I’m being sat down and it’s so crazy! Especially as a people’s person more on the extroverted side. I’m not a fan of this isolation.

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Girl, I feel this in my soul. I had to drop a huge part of me to stay home with kids. & being at home surrounded by tiny humans nonstop j feeling like there’s no escape from this part of you is hard when it’s your own children that you love and adore. It’s not them. It’s the situation 😭 but sometimes it suuuuuucks

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It is, I personally had to rediscover myself being at home all the time. I think personally this is the opportunity to do a lot of self care, find new hobbies and classes you can take that’s affordable to continue your education. If being inside is a lot after breakfast go out with the babies and walk.

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The isolation is rough. Getting even just outside for a walk helps. And I ended up finding a mom friend at church who has kids similar ages to mine and we sometimes go to each others house because their messy house is less stressful than mine. lol.

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Thank you guys for making me validated, it is very hard, I think what makes everything worse is when I try to talk to my partner about things and he looked at me and said " idk how or why you would be depressed you get to stay home all day long and do nothing but stay with our daughter" so I felt like Noone understood

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@Raydeli its really hard!

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❤️❤️❤️

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@Brittany I'm sorry your partner doesn't see all you so for your family. Sometimes sahms are very much taken for granted. Your struggle with him is felt by any, many sahms out there, you absolutely are not alone. <3

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Being left out of the fun

Hey all, so has anyone started to experience the isolation that motherhood brings especially at events? I have a really social husband and part of his job (youth pastor) is to mingle and go around and meet/connect with people. I’m naturally a very shy person, but now with a baby it’s been even harder. I feel like people rarely ever want to talk to me and only talk to me so they can hold my baby. And I’m very cautious about who holds her because if I don’t know you then I won’t let you hold my baby. Anyways, idk if anyone else relates but it’s just been like super hard

(Picture of me and my daughter doing tummy time because I think it’s cute lol)

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Medical compensation

Just after opinions. 4 weeks after my baby was born I ended up sepsis and part of my bowel being removed. An infection had come from my womb, causing all my organs to be stuck to it with infection and they had to be cleaned during the op. I spent a week in hospital being unable to see my baby, a good couple of months recovery and had to give up breast feeding as I was too poorly to produce milk. I'd been to the hospital to report pain and prior to it getting this bad and was told it was a stomach bug. Would you seek medical compensation? Some people have said I should but I'm not sure I like the thought of taking money from an already struggling NHS. What would you do?

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420 friendly?

I need mommy’s is TX The woodlands area that is 420 friendly!!!!!!!!

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If you worry about your partner cheating...

Would you say you have low self esteem??

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ISO FaceTime bestie

I am looking for someone that will sit with me on FaceTime while I get work done, go on errands, go to the gym, watching a series together,or to call and vent to when it all becomes too much. It would be great if you would want to read together as well! We don’t even go to be talking about anything just keep the vibes going! Warning I am a terrible texter so you will have to call me.

I am 28 a mom of a wild 10 year old girl and I have 4 big fur babies. In DC

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FAKE?

Would you consider me fake?

I work customer service and have gotten several compliments on it and even worked an assistant manager position (I’ll admit I lost my cool at that job a few times and even left with a bang).

I can’t stand going places and bumping into rude,grumpy or attitudey employees.So I try my best to assist customers wherever I go,especially when the customers are unhappy.I feel like I can evaluate you when the customer is being unreasonable and I’ll push back politely when I need to.

On the other hand,I get home and my babies Father complains the way I talk to him or calls me a grump lol (what are the odds,right!)

Am I fake? I laugh some cause I’m like dang I can approach work and strangers politely but with my own family I’m like Oscar the grouch,uh oh!

What’s a Mother to do???

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