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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Induction or c section

I’ve had a few extra growth scan appointments and baby boy is currently on the 95th centile (not sure if that’s spelt right)and is showing he is on the big side. The doctor today said that if he continues to stay the same then they will talk to me about options such as induction or c section. Can anyone who had had either induction or c section tell me their story and how it went for them because I’m not sure what to do as this is my first pregnancy.

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I had to have an induction since my baby didn’t wanted to come out lol so I was induced at 41 weeks and tbh it wasn’t traumatic at all and I love how everyone treated us and how it went so it’s pretty much the same as active labor they will give you different options on how to start the induction and at the end is your decision about how to approach every situation just make sure to communicate your desires (if want an specific birth or some non negotiables) and try to ask as many questions if you are unsure! Try to be as calm as you can remember we were made to bring babies it’s amazing how our body works!🥰 hope it helps if you have any other questions let me know !

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I had an induction with my first and have scheduled another for my second for this exact reason. Less babies get stuck naturally with shoulder dystopia than babies who are induced. Which baffles me but there’s a stat out there somewhere. It’s entirely up to you. I loved my induction. My thing is I’d rather heal from a natural birth than a section so I opted for an induction. But induction does put the risk of section up by 40%. You can decide not to do anything and wait for baby boy to come on his own. Do some googling and ask your midwife any questions but ultimately do what you think is right for you. 🫶🏻

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Hey, i was told my baby was really big and went for an induction because c section really scared me. I was induced for 5 days and my body just wasn't ready, ended up on the hormone drip but then his heart rate dropped so we got rushed for an emergency c section anyway.
Induction felt kind of invasive and un natural and j just got annoyed that it took sooo long and didnt even work, the actual c section was OK! Everyone was so calm, it was super quick and couldn't feel anything!
However, the recovery was then quite hard and it upset me that I couldn't really hold my baby for a couple days due to pain.
If I'm honest now, I kind of wish I'd just tried to give birth naturally. Baby ended up being not as big as they said as well xxx

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Hope that isn't a negative message! 💜
It's so hard because only you can make the decision, try speak to lots of people about their experiences and then do what feels right. If I have another baby, i don't think I'd go for a growth scan and I think I'd just wait to go into labour naturally and trust that your body wouldn't make a baby that you couldn't birth 💗

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Yesss I agree with @Paige this was my first baby and it was good I was able to deliever naturally being induced I’ve heard the c section recovery is really hard on mom !

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My baby was measuring big too. I decided not to have an induction until at least my due date because I wasn’t convinced she would be big (I was wrong). Went in for induction at 40+2 weeks. Induction failed (was in for 4 days of trying to induce me) and I ended up having a c section at 40+6.

C section was so relaxed, honestly nothing to worry about x

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I had an induction which ended in an emergency c-section. Personally I wish I opted for the c-section from the start to save myself all the hassle. The recovery was so much better than I thought it would be and I was able to go for a short walk on day 4 and was walking around the house as soon as I got home from the hospital. My midwife did say she wasn’t surprised as a lot of inductions end up in emergency c-sections x

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I was induced with my first due to him measuring big, went in for my induction at 37+3
At 11am I had my first gel around 3pm my hind water went so they would not give me any more gel and just monitored the baby. 9pm I started to have contractions nothing to bad and was given 2 paracetamol by 12am the contractions were intense and I asked to be checked and was 8cm baby was born at 12:38am healthy and not big at all he was 6lb11. Recovery was fairly easy.

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So I originally wanted to have a natural delivery at the birth centre. Was signed off to do so at 34 weeks however the baby had other ideas. He had still had not arrived by 42 weeks and so I was induced. This was despite him being cephalic / head down and engaged from 32 weeks onwards. The induction failed at 5cm dilated due to baby’s head being slightly tilted and in the wrong position which meant he was not putting sufficient pressure on my cervix - never picked up on any NHS / private scans. So despite the induction not being painful and still being very mobile throughout it - it was a waste of time. So I elected to do a c-section at that stage. The c-section was a breeze and recovery was fairly straightforward. I’ve had friends had far more complicated vaginal deliveries with much longer recoveries and then friends with straightforward deliveries and even less recovery time. You just don’t know how things are going to pan out sometimes even with the best intentions and prep.

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Also when he arrived he was 10lbs 2oz - I was relieved I had elected to do the c-section in the end. So scans prior to birth were correct in that he would be in 90th percentile range. They thought he would be slightly larger - at 10 and a half pounds but they were not far off.

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My baby was measuring big, I had reduced movements and GD so had a stretch and sweep which did nothing then monitored over a few days and was induced. Baby was distressed and I wasn’t in labour so they advised a c section as putting me in labour would distress baby more. My c section was fine and recovery excellent. Was it the right decision to have an induction who knows but my baby arrived happy and healthy although he did have fluid on the lungs and was in nicu for a few hours. I think as first time mums it’s hard to know what is right and wrong but you will know what feels right for you and baby.

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I was Inducted due to my waters breaking and no contractions. I was saying from the beginning “if I will ever have to be inducted I will ask for c section” and then on the 39week appointment that doctor said that it’s always better to try natural then c section. And I fucking regret it. I’ve had emergency c section after 12h of contractions on a drip. It was so fast And panic (something was wrong with baby’s heart rate). Never again. Next time I’m going straight to c section!

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My boy was measuring on the 99th percentile, went for a growth scan at 32 weeks and he was 7.5lbs. I opted for a C-Section and it was absolutely amazing

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What can I do?

Hi I am 39+1 and had a sweep yesterday, she said I am 1-2cm but very soft and stretch to 3cm! She said could’ve easily broken my waters and touched baby’s head! Since then I’ve only had irregular pains but lost my whole mucus plug this evening. I’ve tried basically every trick in the book but nothings worked so any suggestions please would help! Just feel like my waters need to go!! Second baby btw 😁😅

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4

Eat Right 4 Your Type by Dr. Peter J. D’Adamo

Very interesting book! Talks about how you should eat based off your blood type, and why weight loss plans that are pushed as “one size fits all” don’t work for everyone. I already knew my blood type before reading this, and it confirmed exactly why my body doesn’t digest certain foods! As a nurse, this book also confirmed why the medical industry shouldn’t use the same treatments for everyone.

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4/5 engaged

Hello ladies. i’m currently 34 weeks and have noticed that in the last week my bump has dropped. i had a growth scan last week where they said baby girl was head down, i had a midwife appointment today and she said baby girl is 4/5 engaged… has anyone else been told this?
*this is also my second pregnancy

i’ve been having braxton hicks for around three weeks now and increasing pressure 👇🏼 down there

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Contractions

Hey. This might be a silly question.
What do contractions feel like? NHS website says intense period pains. My mum described them as stomach tightening and contracting.
I've had really intense period pains on and off all day lasting between 20 and 30 seconds each. The pains are uncomfortable and painful- according to NHS website braxton hicks aren't painful.
Am I in early labour??
I'm 41 weeks

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Movements

Does anyone else’s movements feel like there baby is basically kicking or grabbing there vagina🤣

Honestly all day today it’s like her hands gunna come out and it’s uncomfortable lol

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Csection prep

We might be having a c-section. I've not looked into it AT ALL and I wouldn't know where to start. Those who have had/are about to have one, is there anything you think I need to know? Incl. Like changes to the hospital bag etc

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