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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Who else agrees this is wrong of my partner?

Our daughter has appeared in some adverts for a kids clothing brand and I have made a bank account for her to keep all her money for her for when she is older. I’ve told my partner we are not to touch it as it’s her money she’s earned. But he said if he is ever short of money he should be allowed to go in there and take money out (and claims he would put money back but I don’t trust this as he does this a lot to me or his friends) and also to use that money for travel if she has any upcoming shoots. I disagreed completely saying as parents we should pay for the travel for her to go to these shoots and that he should never ever touch that money as he may not pay back the correct amount or keep taking money out and it’s hard to put it all back. I feel like it’s exploitive and wrong on our daughter. We just had a massive argument about this. He isn’t on a high wage and is in a little bit of debt but he also isn’t sensible with money (claims he has no money but somehow always has smoke or gets regular hair cuts etc). Am I right in thinking this is wrong of him to say or am I over reacting?

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I think using the money she’s made, for traveling, if it’s for more work. That one makes sense. Sure.
But other than that, no, he should not be touching that money.

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Your feelings are absolutely valid!! And good job mom for protecting her interests!! You are doing the right thing!!

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Completely agree with you to use as a savings pot for her. No way should it be a ‘if I’m low in using it’ 😂 manage your money better!

However if a shoot came up and didn’t have to cash up front to pay for the travel etc then I think using that money is fine, she’s going to earn more money and experience by going to the shoot 🤷🏽‍♀️ wouldn’t try to make a habit out of it though! Just if was needed.

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Using her money for his own interests is wrong. She’s essentially earned that herself, he’s a dad so I’m sure he has his own money.
He has no reason to be touching what’s hers x

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I agree with you! Good on you for standing up for yourself & advocating for your daughter. Its her money, she earned it.

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He shouldn’t be touching it period. Make sure he doesn’t have access to it

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I think you’re both right and both wrong. He shouldn’t be allowed to borrow/spend her wages but it should also be used for expenses if travelling for shoots

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I would try to keep the money for my child obviously. But you have a duty of care to put a roof over your child’s head. If you couldn’t afford to pay for the basics that would be different.

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I see I may have been wrong about using some for travel expenses to and from shoots if she got another one, as it’s for her expense. But I wouldn’t want to make it a habit personally as I would want her to have all the money she earned when she is old enough. I’m glad to see I’m not over reacting about him feeling entitled to take out money for himself if he is short of it. It’s literally money she has earned and as her dad he should respect that and leave it for her. He is terrible with money, and owes me/ his friends quite a lot. I would hate for him to get in a habit of doing this with our young daughter. It’s not fair or right as it’s literally money she has earned. He hasn’t done the work, she has. I’m honestly just shocked at him and so upset with how angry he got when I told him it wasn’t right and I wouldn’t allow him access to it

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That’s the only reason why he thinks he should have a right to it, because he’s terrible with money and wants another person to be able to take it from instead of being a responsible adult

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@Alexis hit the nail on the head 🫡

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I’d put the money in an isa or something so only the kid can withdraw it once they turn 18. I’ve done this for my baby!

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@Natalia that’s what I’m going to do now, and this defo means no one can get the money out and that it will all be hers only?

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Open yourself a separate account and put her money in there giving him no access, transfer to your daughter when she reaches an age to make financial decisions but I do feel travel cost are reasonable to remove if you are not in a financial position to afford it.

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Move the bulk of it to a CD, they can earn a higher interest level and you can re-evaluate your money ideas every few years at renewals. It allows some flexibility that a trust wouldn't

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Just had another heated talk with him about it. I had to use an analogy with him for him to see sense as he was arguing with me, essentially saying he was entitled to our daughter’s money. I said to him would you feel entitled to just take money out of your mother’s account without asking if you needed it. He said obviously no. So I said why do you feel you can take money out of our daughter’s account which she has worked for without asking? Just due to her being too young to understand what she is agreeing to or the concept that that money is hers? I said it’s essentially stealing. Eventually I got him to see sense. But he was so bitter and stubborn about it. I’ve told him I’m going to make an ISA account and that we wont have access to it and all that will have access is our daughter when she is 18

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Just be very careful of people who feel entitled… that’s a big red flag to me…

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@Lyss it’s a huge red flag for me too. I’ve come to realise he has a very selfish personality and I’m struggling to see him in a positive light right now

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Do you feel he has genuine empathy and consideration for you and your needs?

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Incog, put the $ into a custodial Roth IRA. It’s essentially investing in long term stocks tax free. There’s also penalties for withdrawing early so your husband can’t touch it and instead of it just sitting there it will accumulate funds. Also tax free when she comes into possession of it and does choose to withdraw from it.

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Id be putting that money in a savings account that can't be touched until she's 18

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He’s generally in the wrong. The only exception I would make is if you’re about to be evicted or have electricity cut off or something like that - then it could hopefully be replaced when you’re in a better situation. But not for his frivolity

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@Mia 🌼 & Incog, a savings account just sits there and with inflation it actually depreciates in value. A high yield savings account accumulates interest for sitting in the bank untouched. However for an hysa the child would pay taxes on the interest earned and if it’s in the parent’s name it could be subject to a gift tax on the parents.
A custodial Roth IRA currently has a max annual contribution of $7k untaxed. Adjusted for inflation investing your IRA in the S&P 500 usually appreciates approx 6.5% return annually and is untaxed.
A 529 plan or educational plan has no annual limit on how much you can contribute. If your child decides not to go to college it can roll over into a Roth IRA for them. It is also untaxed.
Parents cannot withdraw from custodial ROTH IRA or 529 plan and the 529 plan does not let you withdraw for non educational expenses.
The custodial ROTH IRA converts to an adult one at 18-21. Your kid can withdraw from it tax free for things like education or buying a

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house up to $10k or certain emergencies like medical. Or they can continue to max it out annually and use it as a retirement plan and not touch it until 59 and 1/2. And then can withdraw from it penalty free.
Hope this helps and makes sense.

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I’d max out the IRA and put the remainder in a 529 plan. I have yet to meet the kid who inherited a lump sum under the age of at least 25 who didn’t immediately waste it away.
Especially since one of the parents has not the best spending habits (dad).

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Pretty sure this is illegal, you can’t use money your child has earned but I do understand using the money towards travel

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@Cass yes and no. Legally speaking they can use the money if the funds are in a joint account.
Laws also vary pretty significantly depending on state. WA state is probably the strictest. CA is also pretty strict and kids can sue their parents for their money back.
But even there parents do have a right to the funds by claiming it’s being used in support of the child. Ex MacCaulay Culkin and Jackie Culkin. Jackie was required to put only 15% in a trust.

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