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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a ā€œblack Fridayā€ discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an ā€œinternational appreciation dayā€ discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the ā€œinternational appreciation dayā€ ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (ā€œhere is the article you asked forā€), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Breaking up with him (long post🄺)

Breaking up with him (my sons dad)because I get barely any of his time.He works 12-13 hour shifts mon-Friday and then uses his Saturdays to make side money.If I ever do see him he comes over at the end of the day after picking his son up and getting him situated for the night.We have been together 4 years and I have mentioned multiple times moving in together so we could spend more time together and become one big family.I agreed to drop his oldest son off to and from school since the mother is not active in her childs life.My sons dad currently stays at home with his mom and little brother that is 23.My sons dad doesn’t want to leave home and pays majority of the bills there taking care of 2 grown adults.I got an apartment for me and our 4 year old and I pay all my bills at my home for me and our 4 year old.He gives me $1000 a month to help out with our son but I feel like I would rather just all live and be together but he feels if he leaves his mom and non working brother they would be homeless.Mind you guys his mom and brother are 2 fully functioning adults who can go get multiple jobs if need be to maintain things without him.My sons dad is 30 and his mom is like 46 and his little brother is 23 with no job just sitting around letting life pass him by.I feel its unfair to me to already pretty much be a single mom and for us to live in 2 separate homes if we have been together this long.Like why do they come before the family you have created?The $1000 is a huge help but daycare is very expensive.So I almost feel like damn you would rather watch me break my back to keep things afloat for me and your son then for us to be a team?When I do see him its after 10pm and he comes over and goes straight to sleep because he is so tired from work.And on sundays when I can actually spend time with him.He just wants to sit in the house and nap all day.So I’ve gotten to a point where I send off our 4 year old with him and have me time on the weekends.Its just frustrating that I feel like we dont spend time together and I hardly see him.He works with his hands so we dont get to speak much during the day either unless he is at work with a million and one things going on.I have expressed this to him so many times and he says things will get better.Its been at least 2 years of this.Im sick of it.I have no issue with him working but it gets lonely only seeing him once a week and then he is sleep when I do see him.Maybe im being selfish about it.I have even gotten to a point of speaking to other men and expanding my options because I see no change in our situation.Thats why im breaking up with him.Am I whining and being selfish or is that a valid feeling to have?

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I don't think you're whining at all and your reasons are valid. I have a blue collar husband who did weekday and weekend OT for almost a year straight which almost broke me, so I totally understand how it feels to be in a relationship with an exhausted hard working man who has enough energy to be a good dad but didnt have energy for much else. Two years of no movement to make your lives more entertwined is a long time to endure. He seems like a good hard working man but has forgotten to be companion which sounds like what you need the most from him. If you're done trying to work it out, then yes you should move on. But if you have it in you to try one more time, I would also give him a hard deadline of how long you're willing to give him a chance. Example: you have 6 months to inform your mom and brother to get jobs and find a new place to live and take steps that result in us moving in together, if I'm unsatisfied with your efforts then our relationship is over.

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@ALYSSA Thank you ā¤ļøYes I have tried deadlines and even said I would leave and nothing changes.I have tried trying telling him everything.I genuinely think im just done.

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I totally get it although I just suck it up because we do live together but I still didn’t see him when he was working two jobs because one was over night but to me it’s just him trying to do his part to save for a house for us. But I’m sorry you’re going through that and for that long he should definitely at least live with yall. So I do get the moving on he just doesn’t seem interested in making his own family work.

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@Bryar I agree,I don’t even get a hug or kiss when he leaves most times.Im not sure what kind of relationship he thinks this is but its definitely not one im interested in

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Your feelings are completely valid. I commend him for looking out for his mother and brother but they are grown adults. If they are not physically or mentally disabled there is no reason why they can't get full-time jobs. He is enabling their laziness. He shouldn't be paying anything for them and instead be living with you and contributing all finances to the household bills and anything relating to his kids including your shared child. Like heck, even if he's still insists on paying their bills he doesn't even have to actually live with them. Has he expressed why he doesn't want to live with you?

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@Breaha no,just says he can’t leave his mom and brother so they won’t be kicked out

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Wishing you the absolute best and most delicious new chapter. I forgot to say, you also sound like an amazing, hardworking, and loving woman to have in one's life. That man was so lucky you tried to hold on and work things out and your son is very lucky to have a devoted mama like you. It is so hard to balance being a stable loving parent while in conflict with your partner or co-parent. I hope your support system is there for you and if you wish for a new man, that he is everything you need, want, and deserve ā¤ļø

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That doesn't make sense. He doesn't have to live with them to pay their bills. It sounds like he's making excuses and doesn't want to be honest with you. I'd definitely break up with him.

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Break ups with a baby

I feel absolutely broken writing this, I never planned this for my life. I have the most beautiful 8 month old boy, my whole entire world.

I am an ex drug addict for many years and spent so many years in toxic friendships/relationships surrounded by so much evil, unable to look after myself and wanting to die multiple times. I am now 3 years clean, and have the most perfect blessing to throw every fibre of my being into, and I do and now I’m about to tear his whole world apart.

My partner never ever puts his first, he owns his own business and I work for him - he still gives me full wage to be a stay at home mum to raise our beautiful boy. However, being in his position he gets a lot of free time, and instead of spending it with us which you’d assume most parents would want to if they have the opportunity, he chooses to spend it all at the golf course or pub drinking for hours, and wonders why I’ve pulled away and don’t prioritise him anymore and pick fights all the time? He blames me for us falling apart but I’ve done my best to balance everything and it’s still not good enough.

I work for him and now have to find another place to live in 3 weeks as we were due to move house due to our landlord selling our house, now I’m stuck. No job, no money and no home. I can move to my mums temporarily but what do I do with my baby? I don’t want to put him in nursery yet. I’ve held onto a loveless relationship for soooooo long because I want to be a family and don’t want to have days where he has to go to his dads and I don’t get to see him, I don’t want anyone else looking after him without me including his father, he’s a good dad when he’s actually around but when I’m there I’m just the babysitter. I feel absolutely lost for words, I wanted a family for so many years and never thought I’d come close, and now I do and it’s all fallen apart

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1

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Father’s Day help!

So my 1st Mother’s Day SUCKED I was sick as a dog with walking pneumonia we didn’t get to do anything I planned for or asked if we could do cause I hardly had any strength to even lift my head. However, my boyfriend did try. He made coffee and breakfast in bed and had 3 little gifts for me. He tried his best and that’s all I could ask for because I know some of my friends didn’t get anything for Mother’s Day no flowers, no card, no nothing. But now hitting a dead end on what to get my boyfriend for Father’s Day. Every time I ask him, he gives me the classic man reaponse ā€œdon’t get me anything. I don’t deserve anythingā€ But I’m not gonna get him NOTHING. But just seems cruel because he tried when I was sick as a dog on Mother’s Day. I have a few ideas on the poll below. Please help a mama out! It’s his first Father’s Day and I want to do something special!

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16

18 month old special breakfast!

My 18 month olds special breakfast! We usually stick to healthier options but kiddo had his 18m shots yesterday and is feeling a little under the weather so we figured a special breakfast as a pick me up was in order! So this morning he had waffles and strawberries with Nutella to dip into, and cranberry juice!

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7

I am so sick of the know it all moms on here giving advice to toddler moms when they have an infant.

If you haven't raised a toddler, do not come in all holier than thou giving advice and judgment to toddler moms when you baby is like 5 months old.

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Am I overreacting?

My partner and I have just had our baby girl, my 1st his 3rd. I don’t feel like he is very interested in our baby and I often have to ask for him to do things or even pick her up when she cries. He is on his phone a lot and he doesn’t pick up on her cues for being tired. I have mentioned to him already that he needs to be more involved, when I walk in he will start playing with her but I can see from a distance he’s just holding her whilst on his phone. I’m worried if I keep saying stuff he will resent being with baby even more as I have mentioned it a couple of times now. Baby is now 3 months old. I just don’t know if this is a man thing or he’s just not interested. Advice needed please.

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6

Taking food to restaurants for baby

I’m posting as incognito because I feel a bit silly asking about this šŸ˜‚ my son is nine months old with a suspected nut allergy. Tomorrow we’re going for a meal with family to a Chinese buffet. I for obvious reasons don’t want him eating from this buffet because of salt,msg and most importantly nuts (which are in A LOT of their dishes). At a buffet there is absolutely no guarantee something will be nut free as cross contamination can happen very easily. Would I be wrong to take my own food for him? None messy things like broccoli pancakes or oat muffins which I make at home for him. I also will be cleaning up his mess as I do at every place we eat at. Most of the time I let him have a little of whatever I’m having but as this is a buffet I’m not risking it.

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