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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Any breastfeeding mums?

All I can see is formula fed babies so wanted to reach out to any exclusively breastfed babies.
My LG has started to go from a good first 6 hour stretch to barely 2/3 hours at first for bedtime then awake every 2.5 hours after that where I use to get 4+?
She’s 16 weeks Monday just wondering if anyone is going through the same?
She also has very short feeds in the day and longer ones over night

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My little boy has been doing this for the past week too! Not with the feeding but definitely sleep, have seen a lot of people saying its the regression but not sure

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Hello! Mine is the opposite 😅 went from 2 hour stretches to 6 hour ones…in terms of the day time fees, yes mine are getting shorter too, but I think that’s normal - they’re getting better and more efficient at feeding so don’t require as long.

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Mine is also still doing longer first stretches, around 7-9 hours some nights (hoping it lasts 😅). She’s almost 14 weeks so I don’t think we’ve hit any form of ‘sleep regression’ yet. I tend to offer her the boob every two hours or so in the day to try and keep her full, but her feeds are rarely more than 5 minutes long. Her only longer feed (10-15 mins) is after her first wake up between 4-6am.

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I’m going through something similar as well. 16 weeks Monday and we’ve had noticeably shorter first stretches, then even shorter after that. We’re getting 3-4 for a first stretch (although on a couple of occasions he’s woken after 2 hours but got back down without feeding) then 1.5-2 hours after that. I’ve also noticed night feeds have got longer again.

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My little one I thought she wasn't gonna hit any sleep regression as she was doing 8-9hrs sleep stretches at night, sometimes 10! (In those stretches there were no night feedings as I just let her sleep) But here we are, she is waking up every 2-5hrs in the last 3 nights. She is 14 weeks old. She was also breastfeeding around 4-5hrs a day sometimes 60min and more in one seating. Today I'm fighting for her to eat something, if I reach 3 hrs of feeding in the day, is a good day. It's like she doesn't want to eat!

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Yes my girl is 16 weeks tomorrow and her stretches during the night have become much shorter. I think it is more the sleep regression because when I put her down she isn't settling like she was before.

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Yep! We went from longer night stretches to every few hours at most and some nights, he just can’t be put down whatsoever. Everything says regression/developmental leap and it’s also coincided with him having 2nd lot of jabs so sucker punched me over the last week. Last night was the first night I successfully managed to get him in his next to me at bedtime for about 10 days and he only woke once for a feed so crossing everything that we’ve come out the other side 🤞🏻

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My daughter is exclusively breastfed and she is 14 weeks. I’ve found she’s done the exact same thing this last week, waking up a good few times in the night, won’t fall asleep unless on a feed and very short naps during the day. I’m praying it doesn’t last too much longer as I’m more tired than I was in the newborn days😂

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So glad I’m not on my own girls!
I feel like I’ve reverted back to the newborn stage again I’m so tired! 😴

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@Sam Totally get that. I think we are going back to night shift like in the good old newborn nights to be able to survive it 😅

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It fluctuates all the time depending on loads of factors, the heat for example so they will drink more. Or when they go through leaps they have a fussy phase where they will drink more for comfort and then they will gain new skills afterwards, or when they are going to have a growth spurt they will drink more too. You just have to be flexible. And the night feeds are longer because baby is asleep so won't be as actively feeding as they do during the day when they are fully awake and alert. You can try breast compressions to encourage them to drink faster (Google it). But other than that just try to go with the flow, there is no routine with EBF like their is with formula but it gets a little easier each month as they get bigger and more efficient

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How are your babies sleeping 8-9 hrs stretches?! I barely get 3, 4 hrs max 🤣😭 tbf she only wakes up to feed and maybe it gives her comfort

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Same here. Was getting 4 hours for first stretch and sometimes second but almost every 2.5/3 now. He is also feeding much less - usually he would feed in both sides in a sitting but the past few days he has just done one. It’s driving me mad as I’m worrying he is hungry plus my boobs are very lopsided and full 😂

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EBF here. We were hitting 9 hour stretches and one wake up in the night but the last week, I am being woken up twice in the night and she is sleeping around 4-5 hours max then 2-3 hours after…

Her feeds are less frequent in the day now so I put her on myself rather than wait now…

I presumed a growth spurt or regression but it all sounds very normal

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Breastfeeding too! So far he has been good, he’s just done 7:30pm to 4:30am (I have no idea, my daughter never did stretches like this so I think this is the universe being nice to me now!) and I’m fully aware this may change in two weeks time when he hits 4 months. He’s currently 15 weeks. Sounds like the regression to me and I hope it doesn’t last long for you! 🤞🏻

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It’s the 4 month regression, my little boy is the same

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It’s nice to see we are all in the same boat about this! It’s hard going xx

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My 2 year old boy still not speaking yet…

So my son is 2 years old, he makes sounds, babbles and does vowel sounds as well. But still no words.. sometimes when teaching him he would not stay still and just wants to play. He’s is going to take speech therapy soon. Just So nervous and feel I’m losing hope.. is there any mom going through this? Is this normal? Would he spake soon in his own time? What should I do? Love and bless y’all 💕✨

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2

19

Epidural

Has anyone had an epidural before?
I gave birth last week Saturday

Once they put the needle in my back before putting on the epidural I needed to push and then the baby came so I end up having the needle in but not the epidural medicine!! I was so annoyed but she had told me I was only 2-3 cm dilated and next minute you know I needed to push in a hour

The question is I have bad nerve like back pain can’t pick anything heavy!

I know it’s only need a week but does this pain get better? I’ve got a two year old and I can’t even hold him.

I’m so worried I’m going to be stuck with this pain

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8

Never slept through

I'm looking for some solidarity rather than advice 😅 my son is 17 weeks tomorrow and has slept through a grand total of zero times! Just wanted some reassurance that we weren't the only ones, I know it's normal but I feel like I haven't seen anyone else say it.

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1

24

Colostrum harvesting

Question - I am 36 +5 and started hand expressing this week. Advice from midwife was keep in the fridge for 24 hours whilst trying to fill a syringe then pop in the freezer. First day I got 0.4ml over 2 sessions - one session today got another 0.2ml in a new syringe.

How does anyone manage to fill them!! Do I just need to keep saving bits in each or am I doing it wrong??

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4

10 week old & formula amounts

Hello, how much do your babies drink at 10 weeks?

I'm worried that my LO isn't eating enough as he's dropped on the curve slightly but still in the 9th centile.

He's not really increased how much he has for a few weeks now but will refuse to eat anymore so not sure what to do. HV didn't seem too concerned but has anyone else had this?

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12

Walking

Hi so I noticed a long time ago that my daughter walks on the outside of her foot (only on one foot) and will took her toes under her foot, I’ve never mentioned it because I thought she’d grow out of it but now I’ve had 3 comments having concerns. Has anyone else experienced this with their LOs

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7

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