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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a β€œblack Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an β€œinternational appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the β€œinternational appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1Β°) your browser sends a request to a server linked to the website, 2Β°) the server answers back (β€œhere is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

I just accidentally gave me 2 year old a sandwich with real butter in it 😭

She ate the whole thing so now I’m a little worried but her allergy test said it’s a mild allergy so I’m trying to stay calm and just wait to see any side effects but I just needed to share with people who will understand 😭 what would you do? Is it dramatic to call 111 or would you just wait and see

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The views expressed in community are solely the opinions of participants, and do not reflect those of Peanut.

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My 7 month old was given yogurt by the MIL the other week. I just monitored her but she was fine apart from a full body rash. She is the same with the level of allergy

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If it's not an anaphylaxis reaction I wouldn't be worried at all, they wouldn't be able to do anything anyways beside monitor them, just expect potential original symptoms to reoccur n maybe a little under the weather for for a day or 2. Could be that they don't react to it at all and u find out that they may have grown out of it x

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There is no such thing as a "mild" allergy. Which test did you get?

Given that you got time to type this, it is not an emergency and nothing really to check until it appears, so I would wait and see.

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The wheels don't predict severity of reactions. They tell the likelihood of an allergy diagnosis. Did they diagnose milk allergy?

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@π”Ύπ•šπ•€π•–π•π•π•– does it matter the technicality of it? Clearly mum has been doing dairy free for a reason even if it's not an official diagnosis but just her opinion of potential milk allergy which is still more then reason enough to make her child dairy free and also makes her well with in her right to be concerned if her child ate something she believes or has been told she's allergic to. She's most likely under medical professionals guidance in regards to her child's allergy and how to proceed, she didn't ask for opinions or judgement on what other parents deem as a severe enough reaction for her child to be deemed allergic in anyone else's eyes

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@π”Ύπ•šπ•€π•–π•π•π•– Interesting! She’s been under the nutritionist since 4m old for CMPA so I assume it’s diagnosed? They just told us to go ahead with the milk ladder since the reaction to the test was small, but the ladder has been causing her eczema to flare so we haven’t had much luck with it

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@incognito you don't have to defend or explain ur child's allergy to anyone who isn't a medical professional x

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Yes, don’t worry in the U.K. the NHS do classify the allergy as mild, moderate or severe.
With a mild one don’t worry. If she’s old enough you can give her baby piriton or equivalent if she gets a skin rash etc.
Take her to a pharamacist if you’re worried and you can google the signs to look out for.
But don’t beat yourself up, easily done! They would have given you an epi pen if they were concerned anything bad could happen.

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@Willow actually the "technicality", how you call it, matters. πŸ™„

These type of tests give false positives more often than not. They are even more unreliable on babies, that arm is the one of a baby. And there are different types of allergies, the most common doesn't need a test.

If that toddler just ate butter and is fine immediately after, it discards the type of allergy that requires SPT. That wheel is not even a positive. That is why this mum was told to start the milk ladder, otherwise they would have advised differently.

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@π”Ύπ•šπ•€π•–π•π•π•– my LO was diagnosed with CMPA at 7 weeks old. She has had a reaction to every exposure to milk since but her allergy test showed negative. It was described to me by two medical professionals (the nurse who did the testing and her paediatrician) as a mild allergy. Maybe things are described differently in Scotland?

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If you meet with a private allergist, in the UK or else, but a real allergist, they will never refer to an allergy as mild, moderate or severe allergy.

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@Kristina what were the symptoms?

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@π”Ύπ•šπ•€π•–π•π•π•– she never said that she was told to start the milk ladder the giving of diary was an accident. There are different types of cmpa allergies and there are different severitys of that allergy within that, for the children that fall under a certain criteria you can get allergy testing done specifically for dairy allergy, or you can pay for it to get done privately. But they do test specifically for that it's not usually an all round allergy test as they aren't routinely offered. Babies can be allergic to milk and still not have a reaction to a skin prick test. And the "technically" of it does matter, just not to u, it's only relevant to mum, the child and doctors

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@π”Ύπ•šπ•€π•–π•π•π•– so in your eyes u either go in anaphylatic shock with ur allergy otherwise ur not allergic because that would what be described as a severe reaction

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@π”Ύπ•šπ•€π•–π•π•π•– full body rash, diarrhoea and being sick. But please don’t try and diagnose other peoples baby’s when trained professionals in that field have already done so

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@Willow not really, never mentioned anything of what you said.

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@Kristina where did I give a diagnosis?

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@π”Ύπ•šπ•€π•–π•π•π•– u said there is no such thing as different levels of allergy and a "real" allergist would never say that

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@Willow glad you got to google something quickly. But you still don't seem to understand what was not congruent of what the OP mentioned. As Google told you, tests are for some type of allergies and if her baby ate butter and seems fine, they don't have the type of allergy that needs tests (but goggle didn't tell you that...)

Of course different tests are available everywhere, some are not even backed by science, which is why I asked.

And yes, the OP mentioned she was advised to start the milk ladder herself. Another sign that this is the type of allergy which doesn't require a test, but yet she got a test (for reasons I can imagine but have nothing to do with the symptoms or type of allergy).

Why did all this get you flustered?

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@π”Ύπ•šπ•€π•–π•π•π•– as Willow said you claimed there is no such thing as a mild allergy, which there is. My partner has a mild pollen allergy where he gets a little itchy, I have a moderate allergy because I struggle to breathe with high pollen levels. Some people have a severe allergy where they can’t go outside because of pollen

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@Kristina we are talking about food allergies, not pollen allergies. And still, never gave a diagnosis, I raised questions.

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@π”Ύπ•šπ•€π•–π•π•π•– please point out where she said she deliberately started the milk ladder and gave her child a dairy product on purpose. My baby was literally offered alleegist test under the NHS and I was told what that entailed and tested for and that he can still be allergic to milk but not have a reaction to pin prick test. And yet again u still cannot answer the why the hell it's any of ur business how peoples children are diagnosed with cmpa or whether it meets ur standards no one asked for ur opinion on whether or not u believe that there baby has cmpa

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@Willow please point out where did I say all that.

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@π”Ύπ•šπ•€π•–π•π•π•– I find this confusing as my baby was diagnosed with a severe milk allergy.

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OP you don’t need to call 111. If it’s a non-ige allergy symptoms can take up to 72 hours to start so it’s just a case of monitoring. If her allergy is mild hopefully it will only be a mild flare up of symptoms.

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