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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

I don't want to do it anymore and that makes me really sad

How am I supposed to be a mom and be this depressed at the same time?

I love my kids so much of course. I mean literally I'd give my life for them. Metaphorically I have in a sense because they are my very focus to the detriment of me feeling like I have a life at all.

I keep thinking these thoughts and then feeling so guilty for it. Its how I honestly feel tho. I'm extremely burnt out. The last time I remember actually feeling happy for a few was last August. My sister kept the kids and drove off and parked by a creek and painted my nails and listened to music really loud. It was like a nice moment.. followed by a deep sadness that I had to go back. The only reason she had kept them was because I had cried on the phone and had a complete breakdown and she felt bad for me. Also like that was pretty much a year ago, how does she think I feel now..

Idk if anyone's listening but I'm going to vent it out for a min. I'm a single mom of 2. The oldest is a preteen and she's so rude every day. She was so badly bullied in school a few years back that she told me she was suicidal and since then ive homeschooled her. She has one best friend and she's in therapy among other programs I'm waiting to begin. She has even started being rude asf to her best friend and the girl told her today she's not talking to her anymore. It gives me a lot of stress seeing her life going this way and nothing I'm doing is helping, or if it is I'm not seeing it yet idek.
My little one is just a baby but he is always needing me. Always touching me. Wanting to be held. Kicks me and steps on my feet. Pulls on my shirt. And just needs a lot.

I know neither of my kids can help needing me. They are just kids. They need meals made and hugs and attention. Ect. It's natural and it's normal I'm not mad at them for it. I'm just too burnt out. I've known for a long time I was in over my head but I keep going because I have no choice. Literally.

I just don't see how it's fair that moms have to feel this way. Like there's no one else who can do this stuff. And if I don't do it then what happens to my kids because no one else is going to. There is literally just no choice. But it's killing me.

I can't afford a babysitter. My family won't help me. My mom is the only one who understands and she can't physically be of any help because she has cancer and is in a lot of pain.

I just don't want to have to repeatedly try to wake up my daughter in the morning anymore while trying not to get angry because she won't budge and the rule is if you don't get up within 10 mins of me trying you start losing internet time and she just says "I don't care" and I want to like fucking explode my head off. But instead I just grit my teeth and walk away so I don't say anything harsh to her. Then have to try again. I'm not having her stay up all night and sleep all day it ruins my life because I get nervous when she's up at night and I'm asleep not knowing what she could be up to and her anger and dark feelings scare me.
The whole time the baby cries if I set him down and the sound makes me cringe like deep inside I can't even explain it. But I'm autistic and a lot of sounds and feelings make me feel like curling up in a ball and screaming. I never do but internally I'm right about to sometimes lol. So instead I hold him and he squirms and he's heavy and I'm annoyed and every morning sucks. Then I come downstairs and he literally just hangs on me all day. I have to do breakfast. Change every diaper. Play toys. Clean up. Take out trash. Do laundry. Take my daughter to appointments. Feel the stress and annoyance of being touched all the time and having rude comments thrown at me by my oldest. I got pulled over by the cops the other day for expired tags and my daughter said "it's your fault" like she makes little asshole comments to me like that all the time and it fucks w me I'm ngl. I'm like how did I raise someone so fucking mean. Then my son will scream because he doesn't want to be in a car that's not moving. Also random but sometimes when I go to comfort him at home he pinches me and kicks me. Not to be mean tho I really think he just likes the sensation of doing that with his hands and feet but obviously it hurts and really upsets me as well so I try to not let that happen when I can. I'm just being run tf down by these kids.

I miss myself. I try to think of fun things we can do as a family and think maybe that will help me. Like a nice walk. No my oldest gets rude asf and either refuses to get out of the car or complains the whole time and says anything that is wrong (bees, the wind, wrong shoes, ect) is my fault or why didn't I know it would be windy! Or what the fuck ever. It's always something.

Also I have no money. I can't work but I get an ssi check. That's just not enough. With bills and diapers and household necessities and so on. I'm extremely broke. I thought maybe getting my hair done and getting shoes would make me feel better. I haven't done those things in 3 years. I started by buying shoes and I have to take them back now because I have a ticket and have to pay for car tags.

I'm just complaining tho. Maybe that will help. I don't know. Something has to give I'm absolutely depressed over my life. I hate it and I want to just leave

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I tried to tell my sister last night that I'm really going through it and she was trying to be helpful saying things will get better soon and it kind of just made me mad. Because I don't believe that. What's going to get better? Like its not like I'm having a bad couple of days. I'm having a bad every day and some days I just try harder to hide it

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I’m not sure how old your daughter is but she sounds old enough to have a conversation with about her behaviour and attitude towards you.
I would be explaining that if she wants to be home schooled that she needs to respect you, to get up on time and be ready to learn. As part of that learning she needs to help with her younger brother, learn life skills like cooking. If she isn’t prepared to do this you will be enrolling her back in school - not the one she left but a different one.
I think you should also reach out to your GP / health visitor to see if you can get counselling or support.
If your daughter goes to school you can get a part time job which will give you more money and a bit of adult conversation and your son should be able to go to childcare, if you are in England he will be eligible for 30 free hours a week if you work.
I really hope things improve for you. X

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Pulling up and standing

Anyones little one pulling up to stand and holding their balance briefly. My little one only just mastered crawling last week and has now pulled himself up and stood up holding on to something. Where has my little baby gone!!!!!!!!

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How to treat a Baby

Let me start off by saying, I love my partner very much, he changes nappies in the middle of the night, he looks after our son when I need him to and is always encouraging me to take breaks if I need time to myself because he understands that regardless of our teamwork the work dynamic will always be more for me because I’m the mother and I’m breastfeeding. Nevertheless, I don’t think my partner necessarily interacts with our baby very well. He’s 4 months and is making regular coos and just random noises but my partner will be like “what’s all that noise, stop it” thinking it’s a beginning of a cry and even when he does cry “stop all that noise, no no” when he changes him he doesn’t interact with him like singing or talking to him, and when he does engage in play with him it’s quite rough play like throwing things over his face and taking it off. My son does love it I won’t lie, and I can see my son does smile and laugh at his dad regularly, so they have a bond and maybe the issue is me. I guess my question is, are dads quite naturally different with the baby? I’m very soft and gentle and loving towards my son, and I see my partner can be but majority of the time he’s quite rough what I’d call slightly harsh especially when he’s crying

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Newborn insert!!??

* NOT CAR SEAT ADVICE *

Soon I have to travel on train with baby to my dads. We will need this car seat attachment as we will be being picked up at the station by car.

He is now way over 23lb and need to remove the newborn insert for comfort.

I've tried removing the head cushion that doesn't look supportive when removed. Then I removed the body support then his body looks too dipped in compared to the head


Question is what so I remove!?! 😩

If anyone has the same car seat this would help a lot!

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18

What should I do

Please i need an advice on how my 19 months old daughter do scream at any slightest chance of saying no to her request or telling her to stop her from doing something and throwing tantrums . At first I thought it is overstimulation from her screen time so i had stopped her from screen time for three days now. But then still the same thing and i have a newborn baby at hand. So at times it seems overwhelming.

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Feel like a terrible mum 😩

About half an hour ago I put my baby on his changer to get her ready for her bath and turned my back for a minute then heard my baby screaming as she’d fallen off of it 😩 she screamed for a little bit, gave her plenty of cuddles and she’s now fallen asleep. She was overtired anyway but I feel AWFUL. Like a terrible terrible man how did I allow this to happen 😭😭😭

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First time mum anxiety

Hi guys!
I had my daughter almost 3 weeks ago and I haven't left the house alone with her yet. My anxiety is through the roof at the thought and it's now getting to the point where if anyone asks to meet up I'm cancelling for no reason. I'm starting to feel like I'm trapped in my own home. Does anyone have any tips on how to overcome the first time mum anxiety?

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