Introducing Elaine Welteroth, the first of our eight Changemakers of modern motherhood.
Change maker 01
Elaine has leveraged her culture-shifting media experience to drive a multi-million dollar movement, dedicated to expanding solutions to the maternal health crisis in America. Through her rapidly growing nonprofit, birthFUND, that deploys direct grants to families, midwives, and impact-driven storytelling, she is reshaping the national conversation around birth equity.
“Every mother deserves supportive midwifery care.
Every family feels like part of my village. And as a result, I feel responsible for supporting them. For protecting them. For making sure they have what they need when they go through pregnancy, birth, and this massive identity transition."
Elaine Welteroth
Change maker 02
Em Clarkson is reshaping the national conversation around online safety, and what it means to be a woman today - building a digital movement rooted in radical honesty.
“The pressure on women
whether it's put on by ourselves, our peers, or society - is relentless. There's so much to challenge, so much to unpick. But I honestly believe that setting ourselves free of that is going to be the most healing thing we can do.”
Em Clarkson
Change maker 03
Elaine has leveraged her culture-shifting media experience to drive a multi-million dollar movement, dedicated to expanding solutions to the maternal health crisis in America. Through her rapidly growing nonprofit, birthFUND, that deploys direct grants to families, midwives, and impact-driven storytelling, is the .
“Every deserves supportive midwifery care.
Every family feels like part of my village. And as a result, I feel responsible for supporting them. For protecting them. For making sure they have what they need when they go through p
@elainewelteroth
Elaine Welteroth
How has becoming a mother changed you?
“My babies have introduced me to a new version of myself - the most patient, most tender, soft version of myself that I literally did not know existed until I met them. They’ve expanded my life, my purpose, my work.”
What are you optimistic about for the future of motherhood?
“I'm hopeful for a world where mothers actually get the support they need - and have enough examples of what support can look like, so they even know what to ask for. Because having a support system is everything.”
Discover
our
2026
Changemakers
Elaine has leveraged her culture-shifting media experience to drive a multi-million dollar movement, dedicated to expanding solutions to the maternal health crisis in America. Through her rapidly growing nonprofit, birthFUND, that deploys direct grants to families, midwives, and impact-driven storytelling, she is reshaping the national conversation around birth equity.
Read our interview with Elaine
Take me to the blog
Writer, creator and campaigner Em Clarkson is reshaping the national conversation around women's health, online safety, and what it means to be a woman today. Through her advocacy, she has played a pivotal role in influencing the Women's Health Strategy to better support those suffering from hyperemesis nationwide, while building a digital community rooted in radical honesty and connection.
Read our interview with Em
Elaine has leveraged her culture-shifting media experience to drive a multi-million dollar movement, dedicated to expanding solutions to the maternal health crisis in America. Through her rapidly growing nonprofit, birthFUND, that deploys direct grants to families, midwives, and impact-driven storytelling, she is reshaping the national conversation around birth equity.
Read our interview with Em
Our cohort of eight Changemakers are each actively working to close the gaps laid out in our 2026 Motherhood Index, across maternal health, advocacy, sport, media, and entrepreneurship.
The
Motherhood
Index
The Motherhood Index, produced by Peanut and Nuna, is the new cultural authority on modern parenthood.
Drawing on the survey responses of 4,000 women across the globe, analysis of over 420,000 community posts and in-depth qualitative interviews, the Motherhood Index exists to educate the rest of the world on what matters most to mothers in 2026.
The stories borne from the data are not always comfortable, but they are essential. Alongside hardship we see threads of adaptation, honesty, reinvention and mothers building the infrastructure they need for themselves, not waiting to be saved.
Across five pillars - health, community, identity, purchasing, and the future - the Index surfaces the tensions, contradictions, and quiet urgencies that define motherhood today. Because truly understanding what it means to be a mother today is a cultural imperative.
Modern mothers are speaking more openly about identity, burnout, ambition, loneliness, trauma and matrescence than any other generation. And with that, they are becoming clearer and more uncompromising about what they need from the future.
Check out the previous
Peanut x Nuna campaigns
The story of a lost teddy bear is a metaphor for the invisible acts of support that hold mothers together. Celebrating the moments where one mum shows up for another, whether that's passing on preemie clothes, or simply sending a message to check in. It's a reminder that the small things are never really small.
Read moreThe world's largest community for women through all stages of motherhood, because you were never meant to do this alone.
www.peanut-app.ioThe home of thoughtfully designed baby gear for families through every stage of childhood, because parenthood was never meant to feel this complicated.
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