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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Toddler struggling to poo and hadn’t eaten in a week just bf

Shall I give a laxative

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The views expressed in community are solely the opinions of participants, and do not reflect those of Peanut.

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have you tried warm prune juice, tummy and foot massages?

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Our Pediatrician always recommends trying an enema prior to giving any laxative

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@Madelyn for sure, i've heard pedis say miralax is fine but it's not FDA approved for children and there's some stuff out there to read about how and why it's not good for children or babies. i noticed a behavior change in a preschooler i worked with once his parents put him on it regularly which is what made me look into it. the behavior change was severe, he was threatening extreme violent behavior when he was normally a very sweet child. i try to let as many mommas know this as possible because pedis say it's safe so not many ppl look into it

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@Hannah he’s not eating so I’ve struggled giving prune

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@Hannah what do u mean

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Nux vomica homeopathic remedy. “Wants to poo but can’t”

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miralax is linked to neuro behavior issues in children. if you do a Google search you can read from a lot of sources about it. pediatricians say to use it and that it is safe but it is not FDA approved for children under 17 years of age. this is an off label use. i would not try laxatives for these reasons, enema would be better. super hard to do with a toddler but if you don't have an enema, you can try the q tip trick. get some vaseline or aquaphor on it. do gentle circles in the rectum. could produce the bowel movement right when you're in there or a few minutes to an hour or so later. gas is likely to come out. foot and belly rubs are good for digestion. you could also try chamomile or peppermint tea, even just warm water and deep breaths. repeat the foot and tummy rubs every hour. try to do at least 3 mins.

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@Hannah argh really I guess I’ll leave the laxative then. Don’t think I’ll do the enema

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Give him a enema. If he's too backed up he won't eat

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We use chamomile tea and that usually helps

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Enemas aren’t really safe either. They can cause long lasting damage physically and mentally.
Imagine being forced to have something shoved in your butt and you don’t understand why. Adults are coming forward now stating they needed years of therapy.
I’d talk to a doctor about the right solution for your child and even still I’d probably try low doses of laxative short term before an enema on a toddler.

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right, there's lots of other natural ways that aren't laxatives or probing. https://drgreenmom.com/chia-as-a-natural-miralax-alternative-for-constipation-in-kids/?utm_source=Klaviyo&utm_medium=email_and_blog&utm_campaign=2025-04-04%20Blog%20Update%20-%20Chia-Miralax%20%28Highly%20Engaged%29&_kx=fJ5FUAJAspiuot3OpJKBwV5LU7b52tZ8YrFSp5eF93s.SVAHv4 this is a good read! weirdly, it was posted yesterday or today lol.

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@Hannah thank you lovely. Thanks everyone!

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Instead of an enema you can just put a little baby oil on a qtip and put just the tip up the bum and it works almost immediately. It’s a lot safer

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Have you tried an epsom salt bath? I also used the ILU tummy massage for my toddler, and it worked wonders. It worked the best if I could do bath, massage, running/play/exercise. I have also added a tsp of coconut oil to a warm drink if the other didn't work. Recently, we cut out dairy, and she hasn't had any constipation since.

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Let me start off by saying, I love my partner very much, he changes nappies in the middle of the night, he looks after our son when I need him to and is always encouraging me to take breaks if I need time to myself because he understands that regardless of our teamwork the work dynamic will always be more for me because I’m the mother and I’m breastfeeding. Nevertheless, I don’t think my partner necessarily interacts with our baby very well. He’s 4 months and is making regular coos and just random noises but my partner will be like “what’s all that noise, stop it” thinking it’s a beginning of a cry and even when he does cry “stop all that noise, no no” when he changes him he doesn’t interact with him like singing or talking to him, and when he does engage in play with him it’s quite rough play like throwing things over his face and taking it off. My son does love it I won’t lie, and I can see my son does smile and laugh at his dad regularly, so they have a bond and maybe the issue is me. I guess my question is, are dads quite naturally different with the baby? I’m very soft and gentle and loving towards my son, and I see my partner can be but majority of the time he’s quite rough what I’d call slightly harsh especially when he’s crying

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Pulling up and standing

Anyones little one pulling up to stand and holding their balance briefly. My little one only just mastered crawling last week and has now pulled himself up and stood up holding on to something. Where has my little baby gone!!!!!!!!

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Newborn insert!!??

* NOT CAR SEAT ADVICE *

Soon I have to travel on train with baby to my dads. We will need this car seat attachment as we will be being picked up at the station by car.

He is now way over 23lb and need to remove the newborn insert for comfort.

I've tried removing the head cushion that doesn't look supportive when removed. Then I removed the body support then his body looks too dipped in compared to the head


Question is what so I remove!?! 😩

If anyone has the same car seat this would help a lot!

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19

Feel like a terrible mum 😩

About half an hour ago I put my baby on his changer to get her ready for her bath and turned my back for a minute then heard my baby screaming as she’d fallen off of it 😩 she screamed for a little bit, gave her plenty of cuddles and she’s now fallen asleep. She was overtired anyway but I feel AWFUL. Like a terrible terrible man how did I allow this to happen 😭😭😭

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Which bag does everyone prefer?

I’d really like one of these but there are so many colours, I’ve narrowed it down to these and a couple of other ones like plain black🙈 i know it’s down to personal preference and style, but I’d like other’s opinions

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9

First time mum anxiety

Hi guys!
I had my daughter almost 3 weeks ago and I haven't left the house alone with her yet. My anxiety is through the roof at the thought and it's now getting to the point where if anyone asks to meet up I'm cancelling for no reason. I'm starting to feel like I'm trapped in my own home. Does anyone have any tips on how to overcome the first time mum anxiety?

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