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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Baby will not settle

Hi, my little boy ( 11 weeks) will not settle in his crib anymore. He will either want to be laid on me and will only settle in the crib after his last bottle between 8pm-9pm and will sleep through until around 6-6:30am. I don’t like holding him all the time as I don’t want him to get used to this. He wont even go in his swing or on his play gym he screams. When I do put him in the crib he will be fine for around 5 minutes then he will scream and i pick him up and he’s fine. Any advice or help please? I am really struggling and don’t know what else I can do :(

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White noise always worked a treat for both of mine if you haven't tried it already, I could just be his age as well, they go through a stage call 'purple crying' or something, apparently it's a developmental thing and it will eventually stop 😅

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@Vikkie ive not tried that he has a lullaby we have played since he was born and he went to sleep instantly but not any more 😢 I hate white noise freaks me out 😂

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Yeah my other half hates it too hahah, I get the bed to myself usually if I play white noise cos he'll go sleep on the sofa, so if i ever want to starfish in bed its like my secret weapon haha 😂 there's some on Spotify that are more like lullabies with white noise so it's not quite as bad ha, my two love anything like that, i used to stick my 1st near the washing machine when it was on, and if im ever blow drying my hair they're fast on in minutes 😂

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@Vikkie its just a nightmare i cant get anything done through the day and me and partner argue over it because he comes home from work and thinks i have been sat on my butt all day

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Hopefully it will pass for you soon! I feel you, its really hard being a mum sometimes, especially at the start, but hang in there i promise it will get better even if you're pulling your hair out now 😅 The house will be clean again one day, the wash baskets won't be overflowing and the dishes won't be piled in the sink, and you will find time yourself again!
As for your partner, has he ever had baby on his own for a day? Mine was similar when we had our first, until I went out for the first time over night when he was about 3 months old, he got a right bloody shock! Occasionly now if the house is a mess and I'm still in my pjs etc he might say 'what have i been doing all day' but i simply gesture the kids and hes like 'true' and shuts himself up 😂

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Get yourself a baby carrier! They still get the comfort of being on you and you have two hands free! My absolute life saver.
Your baby hasn’t got the capability to manipulate you into holding them yet, so I wouldn’t worry about them getting used to it! They just need the comfort of being close! X

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@Vikkie I hope so. I hate going out of the house and have to force myself to. I stayed in for a full week because I just couldnt do it with little one screaming constantly I was crying and just wanted to lock myself away 😢. No my partner has never had him on his own I have always had to get a babysitter because my partner panics if hes screaming and he has a short fuse and starts kicking off and I cant have him be like that around him so its easier just to get a baby sitter 😔 he never helped when I came home from hospital either. I did all night feeds, nappy changes etc on my own for around a month to the point where I made myself poorly. I have epilepsy and if I stress or dont get enough sleep I can have a seizure but he clearly didnt care when it happened then we had a huge arguement and I left and went to my mums and he promised he would change and help but hes done it a couple of times if that x

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@Sophie I have one that my sister in law gave me but hes still tiny even though he will be 3 months old next week. He was born very small and still small 😂 when I put him in it because he is small his head is leaning against the straps and rubbing his face so cant really use it yet x

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@Chelsy wow that's not fair at all. He needs to pull his finger out and step up, it shouldn't be all on you he's his baby as well! You should be proud of yourself, its incredibly difficult and overwhelming especially when you're having to do everything on your own, you deserve a hell of a lot better! I hardly left the house with my first, im trying to more now but its hard sometimes, have you tried to get into a baby group or anything? I went to one and it forced me to get out the house and made me feel tonnes better speaking to other mums, had to force myself somedays but made me feel better knowing other people were in the same boat
Do you have much support from friends and family? I really hope your chap steps up, I wouldn't be able to put up with it, not fair on you or baby, chin up, you're doing great ❤️

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@Vikkie he has started helping a little bit more but no where near as much as he should. I dont leave the house unless I am going to my mums or visiting friends at work and sometimes I dont want to do that. I havent really looked into it not sure where there would be one near me. Yes my family help me a lot but I shouldnt have to rely on them all the time 😢 thank you I dont feel like I am doing well always think I am a failure xx

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Hopefully he'll get his butt in gear a bit more soon, tbf my partner really got into in all a bit more when baby was a bit older, he didn't flap as much if he was crying etc, im sure it will get better for you! 🥰
I dont think I left house properly on my own until mine was a fair few months old, your babys still new you're both still getting used to this new world and it's a pretty big adjustment! And let's be honestly its sometimes more effort than it's worth trying to get out the house 😅😂
I go to baby bloom in garforth, its really good, they have one in rothwell which I think is closer to you, but I went there with my first and now with my 2nd, its great! Totally recommend it, there's also baby beats in rothwell which I'm starting next week which looks fun! Xx

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@Vikkie fingers crossed 🤞yeah i feel like my partner will be more at ease when hes older. I would love to go on more walks with little one get him in the fresh air but because he doesnt settle and screams through the day I can never get myself or anything else ready to go because I have to sort him out. Aww they are quite far for me would be 2 buses to rothwell and its a nightmare getting ready as it is lol xx

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Putting oats/rice cereal in babies milk

My son just turned 6 months and I’m trying to get him to sleep better and longer at night and I have been told that putting a spoon of oats or rice cereal in his milk will help as it thickens the milk and makes him feel fuller to sleep longer, thoughts?

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10

Overwhelming MIL

Hi ladies, just wondering if any of you have had to deal with/have any advice for an overwhelming MIL. For context, she lives 5 mins away whilst all my family love 3.5 hours away so we barely see them.

Ever since I've gotten pregnant my MIL has been more overwhelming than usual, (we have had run ins in the past due to crossed boundaries). She's gotten into the habit of saying "my baby" so things like "How's my baby?" "I bought this for my baby?" "When my baby is here" and I find it really uncomfortable.

We've tried correcting her but she just laughs it off and says "just wait until shes here, you'll see, she'll be my baby" and it worries me that when baby is here (due September) I will be at my most vulnerable and won't be able to deal with this behaviour.

My husband is lovely and he tries his best but whenever we set boundaries, it's almost as if she pushes to try and break them on purpose. Any advice on how to manage this? Or how to make life more bearable? There have been a few other red flags from her (purposely coming near me when she smokes, demanding every scan photo etc) but I don't want to/have the energy to cause arguments...help!

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3

Co sleeping

I keep falling asleep while feeding my 7 week old and I wake up to him asleep on my chest. The problem now is that it’s very very difficult to get him to sleep in his Moses basket. He wakes up as soon as I put him down. I’m finding it very difficult to stay awake while feeding and I wanna make sure he’s safe. He’s also developed a heat rash all over his chest neck and face which I’m pretty sure is from sleeping on me. So another reason I wanna stop. Just don’t know how. Any suggestions

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4

Friendships after a baby

Hi. I hope no-one minds me asking on here, I just don't know what to do.
I had a close work colleague/friend that I would tell everything too (she helped me a lot with my mental health when we were struggling to conceive) We've been work colleagues for a couple of years but really good friends for the last year or so (we spent a lot of time doing walks/coffees etc last year)
However since having my baby she's gone very quiet (she has got some personal things going on as well and she has always been terrible at replying to any messages)
Since being on maternity, I've messaged to check on her, I'm mentioned about meeting up and even suggested some dates but nothing. My husband thinks I should just draw a line in the sand as I've been making all the effort and getting nothing in return. I don't want to force her to be my friend. It upsets me a lot that she doesn't contact me as I thought we were close.
I guess my question is, do I give her longer? If not, do I message to explain and not just go radiosilent.
I'm a very conscientious person and I overthink a lot of things but surely if she is just busy with life I should give her a reason as to why I stopped messaging her??

Thank you if you've read this far. My mental health is not great right now and this upsets me greatly that I think I've lost my closest friend.

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3

Signs of Autism

Last year while on the beach, a woman had a sideways remark about my toddler having Autism

I had said “he wasn’t even evaluated or diagnosed”

She said “oh wait, he will be for sure”

This came from his gravitation to the ocean. She claims children with autism are obsessed with water.

I’ve never heard of that personally. I have a family member with autism who HATED water and it took years of therapy to get them to tolerate water for bathing or showering.

Tonight I visited with my mother and she made a remark about my child “twirling/spinning” in circles while playing outside and then going towards the hose to play with the water. She had said “wow! (Child’s name) really enjoys water don’t they?

Should I be concerned or getting an evaluation or seeking a developmental pediatrician visit?

I’m really at a loss. Child is two and a half going on three years old.

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17

Baby bouncer

So my LO has reached the weight limit for her bouncer which I pop her in when I’m in the bath of shower… any one know of any that can hold larger weight?

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2

10

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