How often do you bath your baby? It might also help reducing if you wash them often as over washing could dry their young skin.
When old enough Aveeno Baby Dermexa was the best cream ever! I can’t remember at what age is best to start though
Have you tried Oilaitum? They sell it in boots. It’s really moisturising, works wonders for my little one. I also use Vaseline a couple times a week rather than baby lotions xx
Mustela range is really good, contains avocado oil
Shea butter tends to help my little one’s dry patches x
I second Aveeno Dermexa. Gp prescribed zeroveen which is similar and works great. You may have to start off with l applying twice a day
When my baby's skin gets dry, I use a thin layer of Vaseline as suggested by the HV. It really helps.