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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 690

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 551

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 550

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 240

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 215

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 800

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 387

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 505

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 595

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 154

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 564

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 565

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 392

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 402

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 355

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 535

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 282

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 145

Vendors

How do I tell my mum to leave ?

My son is 3 weeks old, this is my first & the first time my mum has become a grandmother. She is popping round every day sometimes for hours on end ‘helping’ . I appreciate the support & during the first I asked for it but I’m back on my feet & want my own space to just be a mum & get used to my life now. When she comes round she don’t like my boyfriend (baby’s dad) for starters so barely talks to him & he don’t say it but he feels really awkward around her. She keeps commenting on every aspect of my life, keeps telling me to do certain things to look after my son & asks 10 million dumb questions like ‘what’s new’ when it’s literally been a few hours since I’ve seen her. She’s also trying to do house jobs but jobs that I really don’t care about & actually creating more work but not doing it in the way I would want it done.
I just want to tell her to fuck off & leave me alone. I’ve hinted plenty of times that I am perfectly fine & happy on my own & told her we don’t need the help with housework. My boyfriend has gone away this weekend & she’s decided to practically move in, I’ve just snapped & told to leave that I am not her entertainment. She’s crossing my boundaries & really pissed me off & ruined my mood today & yesterday.
She said she’ll be back Tuesday but I really just don’t want to see her. I know she’s excited & happy but she’s sucking it out of me how do I tell her to leave me alone without upsetting her ?

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The views expressed in community are solely the opinions of participants, and do not reflect those of Peanut.

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I think you should be honest with her and explain how you feel as a first time mom and that you wanna enjoy your bubble now with your newborn son. Especially as you want your space back as soon as possible. She will understand you even if not straight away! I cannot tell you how quickly times goes by so if I were you I would have that convo asap. Good luck and congratulations to your son x

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Be direct and honest with your boundaries with her - the sooner you speak up the better , taking into account her feelings:

‘I appreciate you want to support me and baby and I understand the excitement as this is your first grandson but I’m beginning to feel overwhelmed by your daily visits and we just need some time to just be “us 3” as a family. I need to make mistakes, find my own rhythm and get to know my son and I can’t do this comfortably when you’re visiting daily. Can we agree to reduce how often you are coming round and discuss what help I do need when you are here?

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I just know she’ll be upset & start crying & feel left out & lonely. My mums not always the most emotionally stable & really struggles with her own moods & loneliness.

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Dang. You really hate your mum huh ?? Without knowing exactly why I'd suggest just let her know that you need to organise times for visits moving forward. And talk about the fact that you are now also a mum and your thoughts and decisions need to be respected in your home. All the best.

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If you want to say it less directly I’d probably text her and say “hey we’re going to spend some time just the 3 of us for a bit, would you like to come over on _____?”

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I would be honest but kind. Be thankful, and draw your line.
"Look mum, I'm so incredibly grateful for everything you've done the last few weeks. It's been a massive change for us and you've helped us out. But we're now ready to start working things out on our own. If we need anything we will let you know" and then, why not suggest something else? Like meeting out somewhere, your you visiting hers, so you can leave and go home when you're ready? "I know you said you'll come over Tuesday, but how about we meet out for lunch? I've got to start getting out and about and it'll help me to have somewhere to go and someone to meet"
Then when out for lunch, you can always talk more about your boundaries etc, on neutral ground.

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Lock your door? Pretend you aren’t home or sleeping or leave for the day

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You need to put your feelings and what’s best for you and baby first, she had her time with her babies and this is yours. I’d just straight up say thank you but no, if I need something I’ll ask for it but this is too much. And if she doesn’t like that, that’s her problem

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Tell her you appreciate the help and that now you need time on your own. If she gets pissed that's on her.

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Your mum is just trying to be supportive bless her, you can just be kind and honest with her.

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This is hard one because many people usually appreciate the help later on esp if going back to work. So if you are going to say something be really kind and appreciative so it doesn’t strain your relationship.

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@Jay that’s what I was thinking… I would love to have my mum around all the time to help me.

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@Queenh I feel the same way but the OP did say that her mum is making her partner feel awkward in his own home because she doesn’t like him and won’t speak to him. That for me would be a no so I completely see where she’s coming from. It’s his time to new enjoy his new baby too and for them to be together as a family.

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I would just go out at the times she’s supposed to come and say you’re going to a baby group or meeting a friend (or do that for real lol) and say you don’t know what time you’re coming home, that you’re starting to take the baby out, having a social life etc what can she do if she comes and you’re not home? She has to go home 😂 everyone that comes over to mine I make sure to msg me to make sure I’m actually home because most times I’m actually out

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You just need to set boundaries. Let her know you appreciate her wanting to help but you also need space to be a mom on your own. Some women would give anything to get this type of help, and later on you may even appreciate it more so don't blow up on her about it just set boundaries. If she gets upset then I would explain to her you don't like how awkward it is when she's there and she doesn't like your boyfriend. Is there a reason she doesn't like him?

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@Queenh he is the dad. I get she’s trying to be supportive but in reality she’s doing the opposite. I love my mum dearly but she’s treating me like a child & trying to be involved or informed about every single minute of my life. It’s suffocating.

For example she asked if I the plants had been watered & I said no, she asked if my bf had done it I said no, she asked why my bf has not done it, proceeded to compare him to my late partner who was a clean freak/enjoyed gardening & then said he has similarities to my own dad (who is a wife beating lazy scumbag) & then proceeded to water the plants, forgot the main one that was wilting told me she forgot & didn’t actually go back & do it.
I just don’t need the comments & yes it is making me ungrateful & critical of what she is doing hence it’s easier for everyone if she just weren’t around trying to help.

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I don’t really have advice but I’ve been having these issues as well! I made a post about it once and got so many comments saying “at least you have a mom” or that I should just be grateful and not complain…So it’s nice to see I’m not the only one completely overwhelmed by having company all the time. I like my alone time and having a baby has really changed that. We have family over almost every single weekend and it’s a lot sometimes!

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Leave a bad mom hack!

Kids annoying you? Give them tape! I did this all the time as a toddler teacher. Kids up my butt while I’m trying to change diapers? Have some tape! Mad because lunch is running late? Have some tape! Sad because someone took your toy? It’s ok you now have tape! Both my girls currently have tape 😂 painters tape works best because it will be stuck to the wall

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8

36

Help

Me and my partner have been arguing because I feel he’s not giving me enough attention, he comes home every day and ignores me and sits on his phone. I’ve just gone to order food on his phone and seen this. I’m mad af, but like at the same time he you can clearly see my partner thought it was a bad idea. But I’m still mad at his dad for saying this, he was literally over this afternoon visiting his grandson laughing and smiling with me. I feel betrayed and disrespected

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2

15

Do you make dinner from scratch everyday for your children?

**NOT JUDGING before anyone gets their knickers twisted**

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2

25

Just a rant!!!

Why does my partner get so arsey over the fact that our EBF baby is very clingy to me and I’m not comfortable him taking her out without me incase she gets really worked up and wants me for comfort and I’m not there.
Makes me feel super bad for BF her (even tho he pushed for me to even try it).

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7

broken trust

my fiancé completely broke my trust over the weekend. shattered it, as a matter of fact. enough to break things off? maybe not. but i don’t know how to forgive him. i don’t know how to move forward. he currently lives 1,000 miles away from me. what do i do?

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4

Vent sesh

My maternity leave is ending in a little over a week and I’m scrambling to find care for my little guy.

My original plan was to send him to the child development center I work at once I return but due to the fact I had to go on bed rest almost 3 weeks before having the baby my leave started early and he still doesn’t have a spot yet. My job will not approve any LWOP, though I did financially prepare to take an additional month.

I’ve gathered care for M-Th in my home but have nothing for Fridays and all of the centers I am reaching out to don’t have infant space. We have a “village” so to speak but in this economy everyone is working full time jobs and both my husband and my family don’t live local so I don’t have an auntie or grandma to call.

I’m so overwhelmed, frustrated, and sad that this is all going on and I’m an emotional mess. I’m trying so hard to stay positive but damn it’s hard.

Just needed to get this off of my chest, thanks for reading.

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4

4

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