Peanut Campaigns

Our purpose-packed campaigns that break the silence around motherhood. Turning taboos into loud, honest conversations spotlighting the real issues women want to hear about.

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More from us, just because

Elaine Welteroth on Motherhood, Midwifery, and Why Every Mother Deserves More

Elaine Welteroth on Motherhood, Midwifery, and Why Every Mother Deserves More

We sat down with Elaine Welteroth on set for our 2026 Changemakers campaign. ⁠⁠Founder of birthFUND, a nonprofit deploying direct grants to families and midwives to close the gap in birth equity across America, Elaine is reshaping what every mother gets to expect from her birthing experience.

In this conversation, she opens up about the support she wished she'd had the first time around, the moment her midwife moved her to tears, and what it means to step into motherhood on your own terms.

Stay Connected, Stay Protected: Peanut Group Chats

Stay Connected, Stay Protected: Peanut Group Chats

Here’s what to know about group chats 💬

Your Peanut Wrapped is here 🥜

Your Peanut Wrapped is here 🥜

Peanut Wrapped is here. Discover your 2025 story in the app and celebrate a year of connection, support, and community. Because it takes a village.

Peanut Plus Is Now HSA/FSA Eligible

Peanut Plus Is Now HSA/FSA Eligible

Whether you’re navigating fertility questions, postpartum changes, or sleepless nights, every woman deserves access to expert-led guidance and community through it all.💁‍♀️
That’s why we’re so excited to share that you can now use your Health Savings Account (HSA) or Flexible Spending Account (FSA) funds to subscribe to Peanut Plus.🥜
Through our partnership with TrueMed, with eligibility, you can put your pre-tax dollars toward your well-being and unlock everything Peanut Plus offers: expert advice, priority access to Q&As, and premium features designed to support you through every stage of motherhood.🙌

Game of Skill Competition Terms & Conditions

Game of Skill Competition Terms & Conditions

Game of Skill Competition Terms & Conditions

Introducing Peanut Sleep Stretches Powered By ŌURA

Introducing Peanut Sleep Stretches Powered By ŌURA

At Peanut, we’re always looking for ways to make life a little easier for women at every stage of their journey. Today, we’re so excited to share something new with you: Peanut x Oura Ring.

Community Guidelines: Profile Photo Edition

Community Guidelines: Profile Photo Edition

Whether you’re sharing your smile or showing off your bump, your profile photo helps others feel connected to you. Here’s how to make sure your pic keeps our community feeling safe, supportive, and seen.

Behind the Smile: Why We’re Asking Mums to Drop the Mask

Behind the Smile: Why We’re Asking Mums to Drop the Mask

This Maternal Mental Health Awareness Week, we’re teaming up with our friends Tommee Tippee and the Maternal Mental Health Alliance (MMHA) to launch the Forced Smiles campaign - a call to end the silence around maternal loneliness.

Giveaway Terms & Conditions

Giveaway Terms & Conditions

We’re so excited you’re pre-ordering It Takes a Village! To celebrate, we’re giving one lucky reader the chance to win a £1,000 John Lewis voucher.

Building Authentic Connections on Peanut

Building Authentic Connections on Peanut

Yay! You've started making connections on Peanut! Now for the fun part - turning that wave into a real conversation and maybe even meeting up when it feels right.

New Call for Flexibility for Working Parents 💸

New Call for Flexibility for Working Parents 💸

Vodafone and Peanut have teamed up to uncover some mind-blowing insights about working parents: Flexibility could boost the UK economy by £10bn 🤯

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