

To every mother who's been told "it takes a village," we know. The problem is, we live further from family and friends, more of our lives happen on a screen, and community is harder to come by, but more necessary than ever. In fact, 43% of mothers say it's what gives them the most hope for the future.
That's why Peanut and Coterie are launching The Village Fund, a six-figure commitment to helping mothers turn "we should really do something soon" into an actual plan. The coffee morning. The run club. The clothing swap. The girls’ dinner that’s been sitting in the group chat for six months. Even the babysitter to cover you.
Whatever brings you together, pitch it. If it's chosen, we'll cover the budget and send you everything you need to bring it to life, on your own terms.



Becoming a mom can make things that once felt so simple like leaving the house, meeting a friend for coffee, going somewhere new feel really daunting. I’ve found that the more I’ve gotten out of the house with my baby, the more my confidence has grown, and it’s made such a difference to how I feel. That’s why I’m so passionate about what Peanut and Coterie are doing with The Village Fund. Giving moms an actual reason, and the resources, to get together and build those relationships is such a simple idea, but one that can make a huge difference. I’m really excited to help more moms find their people and feel confident getting out into the world with their babies in tow.
– Elsie Hewitt, Actress, Model and New Mother
We're proud to be partnering with Elsie Hewitt as our Chief Village Officer. In this role she’ll champion the importance of community and support, helping select grant recipients, ensuring as many moms as possible know this resource is available to them.

How it works
Got an idea for finally getting your mom friends together, want to take Peanut connections off the app and into the real world? Tell us about it.
If selected, we'll give you the budget to make it happen.
Download the Peanut App and complete the Village Fund application, telling us what you want to bring your mom friends together to do, and why. As well as answering a general set of questions agreeing to our T+Cs.
Once selected, hosts will list their event via Peanut and invite their mom friends to join.
Winners get the grant plus an event kit: signage, co-branded caps & totes, disposable cameras and more.
Recipients bring their village together on their own terms! Larger events will also be open to the wider community who live in the location the event is taking place.




EVENTS
Still building your village? We’ve got you. Many Village Fund recipients will be hosting events open to moms in their communities. Stay tuned for events near you and details on how to RSVP.

FAQ's
Read the full terms here.
About

Peanut is the world's largest online community for mothers, where 6 million women come to find their village and seek support, connection, and the conversations they can't have anywhere else.
peanut-app.io

Coterie is the leading premium baby care brand dedicated to changing everything about changing. They engineer thoughtful diapering solutions of the highest quality to make parents’ lives easier.
coterie.com
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