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January 2023 Babies 🇮🇪

Dress up/ occasion wear

Hi mums 👋

I’m a mom of two little girls (ages 1 and 3) and currently researching a small kidswear idea for the Irish market. I’ve often found that beautiful occasion or dress-up outfits are either uncomfortable, worn only once, or too delicate for real play — so I’m exploring something different.

Quick question for you:

👉 Would you buy a machine-washable dress-up outfit that your child could also comfortably play in every day?

And if not, what would stop you? (price, fabric, style, practicality, etc.)

I’m just in the research phase and would genuinely value honest feedback from fellow parents. Thank you so much! 💛