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Purposes & Features

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

Illustrations

  • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 737

Legitimate Interest

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

Illustrations

  • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
  • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 688

Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

Illustrations

  • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
  • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 549

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Illustrations

  • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
  • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.

Number of Vendors seeking consent: 547

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Illustrations

  • You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
  • You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.

Number of Vendors seeking consent: 239

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Illustrations

  • You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
  • You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.

Number of Vendors seeking consent: 214

Legitimate Interest

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Illustrations

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Number of Vendors seeking consent or relying on legitimate interest: 797

Legitimate Interest

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Illustrations

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 392

Legitimate Interest

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Illustrations

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 503

Legitimate Interest

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Illustrations

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 596

Legitimate Interest

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Illustrations

  • A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
  • A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.

Number of Vendors seeking consent or relying on legitimate interest: 152

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Illustrations

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 563

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Illustrations

  • Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.

Number of Vendors seeking consent: 562

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Illustrations

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

Number of Vendors seeking consent: 390

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Number of Vendors seeking consent: 400

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Number of Vendors seeking consent: 353

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Number of Vendors seeking consent: 534

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 279

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Number of Vendors seeking consent: 144

Vendors

Step kids are really starting to bother me

Hi all. I'm expecting a little hate on this but it is what it is and maybe I need someone to tell me I'm wrong or for someone to tell me that it's normal to feel this way. My partner has 2 kids, 6 and 8, I've been with him for 3 years and I am 30 weeks pregnant. My partner lives with me in my 1 bedroom house and his kids with their mum. Their mum has got control of dad at all times no matter how much boundaries I try to put into place. Obviously dad would give up his life for his kids which any parent do so he allows his ex to dictate when he has them and everything. We have them literally every weekend and since falling pregnant I am so shattered, everything hurts from the long car journeys to get them, it's tiring sitting in parks all day and watching them whilst I suffer with PGP and dad isn't supportive. I believe the eldest to be autistic but again mum and dad claim she's normal and her behaviour is really starting to get to me, doing weird things, saying weird things, so rude and has no manners. (Their mum is lazy and filthy and doesn't care for any mess whereas it's different in my house). All they do is tell me about how mummy let's them do this and that and always mummy mummy mummy... I'm really starting to dread the day we have them. Since being pregnant and having a girl, I said to my partner that I will be applying for a 2 bedroom house since I'll be entitled to it and he's started saying "oh my two girls can have the room and baby can be with us until she's a bit older" he's also saying if I get a bigger place then we will have his kids every weekend and every holiday. God I'm dreading it and whenever I try to mention anything he says he loves his kids and it is what it is. I am just tired, I don't feel involved, the kids are always rude and lack manners. The 6 year old knows better than the 8 year old. We were in a shop getting a ham sandwich for a picnic and the 8 year old said she only likes teddy bear ham (she's picky and white lies allllllll the time) so my response was "come on you're 8 now" and he got sooo annoyed with me saying how dare I talk to her like that and that it's wrong of me. I guess I'm only stating that she's a big girl and ham is ham? He just babies the 8 year old alllllll the time. I'm just not sure how my future is looking especially when my daughter arrives... contemplating whether I could just do it alone because my mental health is declining...

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Firstly it is okay and I think very normal to feel this way. I have 2 step kids and it is bloody tough when you are expecting your own child. My feelings towards my step kids have changed since I gave birth and it makes me feel shit but I’m hoping things will get better. Can you have a sit down conversation with your partner when kids aren’t around and discuss how you are feeling, making him aware of how his actions make you feel and set some boundaries for when little one is here? Feel free to message me if you want to chat as a lot of the above I can relate to from personal experience x

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I’m guessing from the ‘applying for a bigger house’ that you’re in a council house? Can you say to him that as it’s yours and his and your child’s name on the form of who is living there that the bedroom is for YOUR child.
Tbf I can understand him wanting his kids to have a room at yours but they have that at their mums house. Yours doesn’t have another house and will deserve their own space growing up too.
I think everyone’s feelings change toward their step kids when they have their own whether that’s for the better or worse but again that’s an ever changing journey and it’ll go through phases of getting better and worse so I wouldn’t stress too much about that if possible.
I’d make it clear that he will be expected to give as much time to his baby as he does his other children, weekends included. Which means sometimes he will need to just have a day with the baby and not the bigger kids too. Honestly I think the biggest problem is probably the ex having such a grip on your life.

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Perfectly normal to feel like this.
I have 4 SKs under 10 and a 4 month old baby. I dread them coming, did before I had baby, too. They drive me potty. My feelings have changed for the worst, mind… sadly. I thought it would get better having one of my own.
We have a 3 bed house and they all (SKs 2boys, 2girls) share one room. My daughter will have her own space. Logistics of ages, etc will come when neede. They stay 2 nights a week. My partner was the same when we found out she was a girl… ‘oh the girls can all share’. No.. no they can’t. She deserves her own space, not waking up most days in a huge room with two empty beds there.
I love my partner and LOVE our time when it’s us 3. When the others are here I get overwhelmed and get really naggy. I never show it, really and treat them how id want my daughter to be treated. I’d settle for 2 any day of the week 😅
We have shit from their mother all the time. But they’re super happy here.
Good luck. You’ll know what’s right x

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It’s definitely okay to feel like this.
I felt and still do feel like this sometimes. My partner has 2 boys & a girl from previous relationship, 12,11 and almost 10. So they’re close in age.
There is a family court order in place due to mum fleeing relationship in 2021 and my partner bringing kids back to Wales for 18m then their mum decided she wanted them back so took him to court and “won” by the third judge. Anyway, my baby was 7 days old and they were already here for the summer (4 weeks of it)
I never got that “new born bubble” my mental health absolutely went off the rails. I wouldn’t let any of them touch him, breathe in the same direction, things they all wanted to do at the time and still do now. He’s 10 months old and doesn’t want to be held anymore 😂 this effected my bonding with the baby, completely thought I was just babysitting him & I was just looking after him until somebody came and collected him and the “worst” of all, I didn’t love him, I knew I didn’t.. 1/2

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Hey I understand your situation, I got 3 stepkids. I felt the exact same as you when I was pregnant with my son, it feels overwhelming for you as your emotions will be everywhere during pregnancy. I was the same, even though my step kids also doesn’t have manners, they don’t live with their mum but their nans (their mums side) and they live dirty too, don’t get taught manners either, very picky eaters, when they visit every weekend they’re also messy it’s ok I don’t mind cleaning up after them but it’s things like peeing on the toilet seat, not flushing chain etc it’s draining. It’s hard when where they live has like 0 rules they come to you and you have some boundaries for their benefit down the right path. Your partner should be abit more supportive and understand you’re going through a lot of changes and going to be a mumma yourself and being a mum AND a stepmum is hard work so I totally get you and just know that you can always message me there’s no judgement at all xx

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2/2 - which is really sad to think now cause I love him more than anyone in the world!! I’d go to prison for this boy 🩵😂
Please address this and tell my story to your partner, I am now on sertraline for my PPD and I think I’ll continue it until I don’t need it anymore. I know I need it cause I forgot to take them this morning & I lost my 💩 completely 😂
Whatever you choose to do, your baby will be very much loved but needs a happy mama 🩷

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I think feeling like this is completely normal. When I was pregnant I started noticing just how much my SK lacked in manners, and the behaviours he had. I think beforehand I didn’t really care 🤷🏽‍♀️ it didn’t affect me, he was round a couple times a week then he left.

When pregnant I started noticing everything! My partners parenting style, the fact he’d let so much slip. And how I wanted our child to act and behave better. Our 18 month old is better behaved than his 6 year old.

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18 month old special breakfast!

My 18 month olds special breakfast! We usually stick to healthier options but kiddo had his 18m shots yesterday and is feeling a little under the weather so we figured a special breakfast as a pick me up was in order! So this morning he had waffles and strawberries with Nutella to dip into, and cranberry juice!

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5

8

Your husband's boss has children similar aged to yours and he invited the family over so us wives and children could meet... How terrified would you be

I've been freaking out

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Toddler rejecting dad - upsetting for us

This feels like a recurrent theme in my life but it’s ramped up. Our son is 2 later this month and he is getting soo dismissive of his dad. His dad has pretty delicate mental health so this hits him real hard and he tends to recoil (which we both know doesn’t help)

Last night for example was my partners term to do bedtime, however our son was getting so upset by him being put to bed by dad that I just ended up doing it.

Our son was getting so extreme that he was opening his bedroom door, taking dad by the hand and walking him out saying “bye dada”.

I know it’s hurtful for him. And I know it’ll pass. But our son has always been dismissive of his dad and we/I don’t know how to resolve it. Our son is so affectionate with me and it must be so painful for dad to not have the same love back.

And because of all this rejection, I end up doing most of the care (bed, bath, can’t be out of sight, wake ups etc)

They play well together for the most part, but it’s all on our son’s terms.

Dad has arranged for a son-dad day this weekend where I’m not involved. These days are few and far between but something I want them to have more of. Whenever I’ve been away for a day/overnight, they’re usually besties when I come back and it’s lovely.

It’s so hard and I’m hoping someone has experience and can tell me it gets better 😭

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Does anyone else’s husbands do this?

We have a two year-old little girl and she has always preferred me. Every time that daddy wants to play with her. She says no I want mom and it hurts his feelings every time and he gets really upset and I don’t know what to do to get her to wanna be with him more Because she was doing good for a while and then we moved and now she doesn’t want anything to do with him again is anyone else’s toddlers like this and it’s so stressful because I hate seeing him get hurt because our daughter doesn’t want him.
And it’s hard on me because I’m a stay at home mom and I’m with her 24 seven so I don’t ever get a break because she always wants me And never wants to go with her dad.

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Taking food to restaurants for baby

I’m posting as incognito because I feel a bit silly asking about this 😂 my son is nine months old with a suspected nut allergy. Tomorrow we’re going for a meal with family to a Chinese buffet. I for obvious reasons don’t want him eating from this buffet because of salt,msg and most importantly nuts (which are in A LOT of their dishes). At a buffet there is absolutely no guarantee something will be nut free as cross contamination can happen very easily. Would I be wrong to take my own food for him? None messy things like broccoli pancakes or oat muffins which I make at home for him. I also will be cleaning up his mess as I do at every place we eat at. Most of the time I let him have a little of whatever I’m having but as this is a buffet I’m not risking it.

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Advice please

I’m a brand new boy mum and just looking for some advice - when putting on his nappy does his bits face up or down?

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9

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