My 3.5 year old toddler doesn’t watch any kids shows on TV. Other children seem interested in TV show characters and enjoy incorporating them in their play. Sometimes other toddlers try to play/ talk about these with him and he doesn’t engage well due to the unfamiliarity. Even his nursery have done activities based around TV characters/shows. Is he missing out because we do not give him access to these? Should I introduce them?
He does have limited some screen time but these do not include watching TV shows with characters. I really wanted to have limited screen time for as long as possible.
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If he's not bothered or asking to watch it, I'd say it's good he isn't doing so. My 4yo daughter watches some (a bit more than I'd like, if I'm honest), but there's quite a few I don't let her watch. She seems to know about the characters peripherally just from soaking up information from her nursery friends though. She sometimes chooses library books that have got the TV characters in, e.g. Peppa Pig (which I never let her watch on TV because of all the snorting 🤣) so if you feel like he could benefit from understanding a little bit about the characters just so he knows what his friends are on about, perhaps that something you could do instead?

I really don't think it will matter that much, and he won't be missing out. Kids have so many other things to talk about and do! I agree with Francesca in that you can definitely get a lot of library books with TV characters, which could be a nice alternative x

I think you can help make the content familiar without watching the TV shows. Like books or songs (eg from Disney films). Then they don't feel they totally miss out but you can still keep TV limited

Definitely go for books with the characters! We’ve never watched peppa pig but have a book of it, she’s never watched paw patrol but her close friend is obsessed and has paw patrol branded clothes and toys, so she knows what it is because of him.
Absolutely not missing out. They will incorporate what they know into their play, whether it’s imaginative, characters from books or shows, or imitating real life. My daughter loves watching an old show called button moon, she’s never going to find another toddler who wants to play that with her 😂