Why It’s Never Too Early to Start Planning for Your Child’s Future

Being a parent means juggling a thousand things at once.

Feeding schedules, sleep regressions, toddler meltdowns in the supermarket… We see you.

So if thinking about money for the far-off future feels like one more thing to figure out later, that’s totally understandable.

But here’s the thing: starting early, even with just a little, can go a long way.

Whether it’s helping them one day with university costs, a first car, or that big dream trip around the world, laying down the foundations now could give them the confidence (and financial support) to chase it when the time comes.

Let’s talk about how you can start. 💭

Why it matters

From nappies to nursery fees, the cost of raising a child in the UK can feel like it’s growing faster than they are.

Recent figures[1] suggest it can cost over £200,000 to raise a child to 18.

Yes, really.

And while we can’t predict what your child will want to be at 18 (astronaut? artist? engineer?), putting money aside now could help ease the financial pressure later. Think of it as a small gift to their future self.

What’s a Junior ISA?

A Junior ISA (Individual Savings Account) is a tax-free way for parents and guardians to invest money on behalf of a child.

And we love the Shepherds Friendly Junior ISA for making it actually doable for busy parents:

• Start from just £10 a month
• Open and manage it online
• Family and friends can contribute too (perfect for birthday money!)
• The Premium Guarantee means that your child is guaranteed to get 100% of the money you invest for them
• You might even get a cash boost of up to £100 when you open a plan (Ts&Cs apply)

Best of all? That money can grow alongside your child and become theirs at 18, ready for whatever adventure comes next.

Just a reminder: when you invest, your capital is at risk.

Why now?

Because time is your best friend when it comes to investing.

The earlier you begin, the more potential there is for growth. Even small, regular contributions can build into something meaningful by the time they reach adulthood.

And if you're anything like the rest of us, knowing you’re doing something feels pretty great.

Start the money conversation early

Opening a Junior ISA isn’t just about the future. It’s also a great opportunity to help your child understand the value of money as they grow. You can:

• Show them how their plan grows over time
• Let them choose how to spend gifted money (and what to save)
• Talk about their future goals and how money fits into that picture

You don’t have to be a financial expert. Just being open and involving them in small ways can make a big impact.

So, where to begin?

If you're curious, the Shepherds Friendly Junior ISA could be a great place to start.

It’s quick to apply, easy to manage, and designed with real-life parents in mind.

Whether it’s £10 a month or a little more when you can, it all adds up.

This is about giving your child a strong start, not just emotionally, but financially too.

And you’re already doing an incredible job. 💛

Need support or want to see how other parents are planning ahead? We’re having the conversation on Peanut. Come join us.